Remote Digital Content Manager – YouTube & Facebook

MicroSourcing International; Manila; Remote; PHP 600,000 - 1,000,000; Full time

Job summary

MicroSourcing seeks a Digital Content Manager to lead channel strategy for YouTube and Facebook, driving growth, engagement, and revenue for Totem's brands. This is a remote role with a day shift, requiring strong copy, analytics, and cross-functional collaboration.

The role focuses on planning content, briefs with editors, metadata optimization, publishing, and performance tracking to inform optimization and strategy.

Qualifications

• 3+ years in social video or digital publishing.
• Proven YouTube and Facebook channel management experience.
• Experience driving audience, engagement, or revenue growth.
• Strong writing and copywriting with attention to detail.
• Data-driven with ability to use analytics for decisions.
• Strong organizational and time-management skills.
• Ability to manage multiple channels and priorities.

Responsibilities

• Manage and grow Totem's brands on YouTube, Facebook, and other platforms.
• Execute content and monetization strategies to hit audience and revenue targets.
• Plan content by analyzing IPs, assets, performance, audience behavior, trends.
• Develop video briefs and collaborate with Video Editors.
• Create titles, descriptions, captions, and thumbnails to boost discovery.
• Publish content with complete metadata and optimized links.
• Monitor monetization and ensure compliance with policies.
• Engage communities by responding to comments and gathering insights.
• Track metrics and use insights to optimize.
• Contribute to reporting, forecasting, and performance reviews.
• Stay informed on trends and platform changes.
• Maintain editorial quality and brand standards.
• Coordinate with cross-functional teams to manage risks.

Skills

YouTube channel management

Facebook channel management

Copywriting

Content analytics

Video briefing

Thumbnail guidance

Project management

Time management

Community management

Content planning

Job description

Discover your 100% YOU with MicroSourcing!

Position: Digital Content Manager (YouTube & Facebook

Work setup & shift: WFH, Day shift

Why join MicroSourcing?

You'll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.

A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth: Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork: Be part of a company that celebrates diversity and fosters an inclusive culture.

Your Role

As a Digital Content Manager (YouTube & Facebook, you will:

• Manage and grow Totem's entertainment and creator brands across YouTube, Facebook, and other relevant platforms.
• Execute channel content and monetization strategies to support audience, engagement, revenue, and profitability targets.
• Plan content by analysing available IPs, video assets, historical performance, audience behaviour, and emerging content trends.
• Develop comprehensive video briefs and collaborate with Video Editors to produce engaging, platform-appropriate content.
• Create compelling titles, descriptions, captions, and supporting copy, and brief/review thumbnails to improve discovery and click-through performance.
• Publish content accurately while ensuring metadata, links, tags, playlists, and other publishing elements are complete and optimized.
• Monitor channel monetization and ensure content complies with platform policies and advertiser-friendly requirements.
• Build and nurture engaged communities by monitoring conversations, responding to comments, and identifying audience insights.
• Track channel performance, including revenue, views, watch time, retention, engagement, and click-through rate, and use insights to identify optimization opportunities.
• Contribute to reporting, forecasting, and performance reviews while tracking the impact of content and channel optimizations.
• Stay informed about social trends, audience behaviour, platform updates, and algorithm changes, translating relevant developments into opportunities for channel growth.
• Maintain high standards of accuracy, brand consistency, and editorial quality across published content.
• Coordinate with cross-functional teams and escalate quality, capacity, delivery, or community risks when required.
  
  

What You Need

Non-negotiables

• 3+ years of experience in social video, digital publishing, channel management, or a similar role.
• Demonstrated experience managing YouTube and Facebook channels.
• Experience contributing to audience, engagement, or revenue growth across social platforms.
• Strong writing and copywriting skills with excellent attention to detail.
• Strong understanding of content performance analytics and the ability to use data to inform decisions.
• Strong visual judgment and the ability to develop or brief effective thumbnails and content packaging.
• Strong organizational, project-management, and time-management skills.
• Ability to manage multiple channels, deadlines, and competing priorities.
  
  

Preferred Skills/expertise

• Experience in entertainment, creator, media, or social-first content environments.
• Knowledge of social video monetization and advertiser-friendly content requirements.
• Experience with content planning, video briefing, publishing workflows, and metadata optimization.
• Experience with community management and audience sentiment monitoring.
• Strong understanding of YouTube, Facebook, and other social platform features, trends, and algorithm changes.
• Proactive, accountable, solutions-focused, and collaborative working style.
• Ability to provide clear and constructive feedback to Video Editors and other creative team members.
• Genuine interest in social-first content, entertainment, creators, and evolving digital platform trends.
  
  

Key Performance Indicators

Success In This Role Will Be Demonstrated Through

• Achievement of assigned channel audience, engagement, revenue, and performance objectives.
• Sustainable channel monetization while maintaining compliance with platform and brand requirements.
• Accurate and timely content preparation, review, and publishing.
• Effective titles, thumbnails, descriptions, and copy that support discovery and click-through performance.
• Healthy community engagement and audience sentiment.
• Timely, evidence-based content and channel optimization.
• Consistent adherence to Totem's creative, editorial, and brand standards.
• Clear and effective collaboration with Video Editors and other cross-functional team members.
  
  

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit MicroSourcing.

Terms & conditions apply