Remote Ecommerce Email & SMS Marketing Lead (Klaviyo)

Bossjob; Metro Manila; Remote; PHP 480,000 - 720,000; Full time

Job summary

Bossjob is seeking an Email Marketing Specialist for a fully remote, global team. You will own the strategy, planning, and optimization of email and SMS programs for ecommerce brands, collaborating with copywriters, designers, and account leads.

Ideal candidates have 4+ years in ecommerce email marketing, strong Klaviyo experience, lifecycle marketing expertise, data-driven decision making, and the ability to manage multiple accounts with high QA discipline.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 4+ years of hands-on experience in email marketing for e-commerce brands.
• Strong experience with Klaviyo (or similar ESP).
• Deep understanding of lifecycle marketing.
• Comfort analyzing data and making performance decisions.
• Ability to manage multiple accounts simultaneously.
• High attention to detail (QA discipline is critical).

Responsibilities

• Develop monthly email calendars aligned with brand goals.
• Plan lifecycle marketing flows (Welcome, Abandonment, Post-Purchase, etc.).
• Create SMS strategy alongside email (campaigns + automation).
• Identify revenue growth opportunities within the retention channel.
• Recommend A/B testing roadmap (subject lines, offers, segmentation, timing).
• Build and manage email + SMS campaigns in Klaviyo (or similar ESP).
• Set up and optimize flows, triggers, and conditional logic.
• Create advanced segmentation strategies.
• Ensure proper tracking, attribution, and UTM structure.
• QA all campaigns before launch.
• Monitor campaign and flow performance daily/weekly.
• Analyze KPIs (Revenue per Recipient, CVR, CTR, Deliverability, List Growth).
• Identify drop-offs in funnel performance.
• Proactively implement improvements.
• Prepare weekly and monthly performance reports.
• Translate data into clear strategic insights.
• Present findings and recommendations internally (and on client calls when needed).
• Track retention contribution to total revenue.

Skills

Email marketing

Lifecycle marketing

Data analysis

Multi-account management

Education

Bachelor's degree in marketing or related field

Tools

Klaviyo

Job description

Bossjob is seeking an Email Marketing Specialist for a fully remote, global team. You will own the strategy, planning, and optimization of email and SMS programs for ecommerce brands, collaborating with copywriters, designers, and account leads.

Ideal candidates have 4+ years in ecommerce email marketing, strong Klaviyo experience, lifecycle marketing expertise, data-driven decision making, and the ability to manage multiple accounts with high QA discipline.