Remote Director, Google Ads Growth — Retail & E-Commerce

Lago; Philippines; Remote; PHP 2,093,000 - 4,185,000; Full time

Job summary

Lago seeks a Director of Paid Search to own execution and performance of Google Ads for retail and e-commerce. This remote, full-time role follows CST hours and leads strategy across Search, Performance Max, Shopping and YouTube, while managing large monthly spends and client reporting.

The ideal candidate has 5+ years of Google Ads experience, GA4 proficiency, and fluent English, with prior work for US/UK/AU clients in a fast-paced, data-driven environment.

Qualifications

• 5+ years hands-on Google Ads experience.
• Experience managing accounts with $100K+ monthly spend.
• Strong across Search, Performance Max, and Shopping campaigns.
• GA4 proficiency for conversion tracking and reporting.
• Excellent written and spoken English, client-facing.
• Experience with US/UK/AU clients.

Responsibilities

• Own day-to-day management of Google Ads accounts (Search, PMax, Shopping, YouTube).
• Build and refine account structure, campaigns, and asset groups.
• Manage keyword strategy, search queries, and negative keyword lists.
• Monitor and optimize shopping feeds and campaign performance.
• Handle bid strategy and budget pacing to hit performance goals.
• Draft ad copy and creative variations (with final approvals as needed).
• Monitor GA4 conversions and investigate discrepancies.
• Collaborate with paid social on cross-channel insights.
• Lead paid search communication with the client (Slack, calls, reporting).
• Participate in weekly calls and present performance updates.

Skills

Google Ads

English communication

Data-driven decision making

Keyword strategy

Budget pacing

GA4

Tools

GA4 interface

Google Ads API

Job description

Lago seeks a Director of Paid Search to own execution and performance of Google Ads for retail and e-commerce. This remote, full-time role follows CST hours and leads strategy across Search, Performance Max, Shopping and YouTube, while managing large monthly spends and client reporting.

The ideal candidate has 5+ years of Google Ads experience, GA4 proficiency, and fluent English, with prior work for US/UK/AU clients in a fast-paced, data-driven environment.