Remote Digital Ads & CRO Specialist - Growth & Flex Hours

Training Resources Group; Metro Manila; Remote; PHP 650,000 - 900,000; Full time

Benefits offered by this job

Work from home

Flexible hours

7.5-hour workday

Educational/vocational leave

Medical coverage for dependents

Career growth

Job summary

Training Resources Group is a leading provider of Vocational Education & Training resources delivering ads and CRO improvements for digital channels. This remote role focuses on managing Google and Microsoft Ads, CRO testing, and analytics to optimise conversions across websites and landing pages.

You will build dashboards, reports, and insights while collaborating with Marketing, Content, SEO, Product Marketing, CRM, and Web teams.

Qualifications

• 3+ years experience in Google and/or Microsoft Ads (Search, Display, Retargeting).
• Strong analytical skills and performance tracking mindset.
• Experience running A/B tests using VWO and identifying CRO opportunities.
• Familiarity with GA4, Google Tag Manager, and UTM tracking.
• Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics.
• Excellent attention to detail, written English, and QA ability.
• Experience collaborating with design, content, and dev teams.

Responsibilities

• Plan, build, and manage ad campaigns on Google and Microsoft Ads.
• Conduct targeting, keyword research, bidding, and audience segmentation.
• Write and test ad copy; brief creatives to designers.
• Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS.
• Report weekly performance metrics and suggest improvements.
• Stay updated on platform changes and advertising trends.
• Track and improve landing page and funnel conversion performance.
• Identify friction points using GA4, VWO, or Microsoft Clarity.
• Plan and run A/B tests on landing pages, CTAs, forms, and layouts.
• Collaborate with the Web Dev and UX team on implementation.
• Document results and present actionable insights.
• Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
• Analyse trends across ads, email, SEO, and social campaigns
• Investigate performance drops or anomalies and surface insights
• Work with CRM/Data team to track lead sources and quality
• Recommend tracking improvements in GA4, UTM usage, and event tagging
• Monitor competitor advertising trends, offers, keywords, and creative
• Share monthly insight snapshots with marketing and product teams
• Track VET sector market trends that may inform campaign strategy

Skills

Google Ads

Microsoft Ads

A/B testing

GA4

GTM

Looker Studio

Zoho Analytics

Written English

Tools

GA4

Google Tag Manager

Looker Studio

Zoho Analytics

Job description

Training Resources Group is a leading provider of Vocational Education & Training resources delivering ads and CRO improvements for digital channels. This remote role focuses on managing Google and Microsoft Ads, CRO testing, and analytics to optimise conversions across websites and landing pages.

You will build dashboards, reports, and insights while collaborating with Marketing, Content, SEO, Product Marketing, CRM, and Web teams.