Remote Digital Ads & CRO Specialist - 7.5h Day, Growth

Training Resources Group; Makati; Remote; PHP 520,000 - 780,000; Full time

Benefits offered by this job

Work from home

7.5-hour workday

Vacation days: 10/15/20

Educational/vocational leave

Gym/internet/vaccination subsidies

Flexible start/end times (6-7am to 3-5

No night shifts & weekends

Internal promotion opportunities

Medical coverage for dependents

Virtual games and events

Job summary

Training Resources Group in the Philippines is seeking a Digital Ads & CRO Specialist to manage paid advertising campaigns and drive conversion optimisation across websites and landing pages. You will analyze data and build dashboards to support strategic decisions.

You will also support the marketing team with analytics, reports, and insights, while collaborating with Creative, Content, SEO, CRM, and Web teams. Remote work with Australian hours is offered.

Qualifications

• 3+ years experience in Google and/or Microsoft Ads (Search, Display, Retargeting).
• Strong analytical skills and performance tracking mindset.
• Experience running A/B tests using VWO and identifying CRO opportunities.
• Familiarity with GA4, Google Tag Manager, and UTM tracking.
• Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics.
• Excellent attention to detail, written English, and QA ability.
• Experience collaborating with design, content, and dev teams.

Responsibilities

• Plan, build, and manage ad campaigns on Google and Microsoft Ads.
• Conduct targeting, keyword research, bidding, and audience segmentation.
• Write and test ad copy; brief creatives to designers.
• Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS.
• Report weekly performance metrics and suggest improvements.
• Stay updated on platform changes and advertising trends.
• Track and improve landing page and funnel conversion performance.
• Identify friction points using GA4, VWO, or Microsoft Clarity.
• Plan and run A/B tests on landing pages, CTAs, forms, and layouts.
• Collaborate with Web Dev and UX for implementation.
• Document results and present actionable insights.
• Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics.
• Analyse trends across ads, email, SEO, and social campaigns.

Skills

Google Ads & Microsoft Ads

Analytics

A/B testing

GA4 & GTM

Dashboarding

Tools

GA4

Google Tag Manager

Looker Studio

Zoho Analytics

VWO

Job description

Training Resources Group in the Philippines is seeking a Digital Ads & CRO Specialist to manage paid advertising campaigns and drive conversion optimisation across websites and landing pages. You will analyze data and build dashboards to support strategic decisions.

You will also support the marketing team with analytics, reports, and insights, while collaborating with Creative, Content, SEO, CRM, and Web teams. Remote work with Australian hours is offered.