Remote Digital Ads & CRO Specialist | Flexible Hours
Training Resources Group
An application made for this job — a tailored resume and cover letter that speak straight to the posting.
Benefits offered by this job
Job summary
Training Resources Group is seeking a Digital Ads & CRO Specialist to manage paid campaigns and drive conversion optimisation across websites and landing pages. You will also support the marketing team with data insights across channels.
The role focuses on Google and Microsoft Ads, CRO testing, and analytics reporting, with collaboration across Creative, Content, SEO, and Web teams, reporting to the Head of Marketing. Remote work aligns with Australian hours.
Qualifications
- 3+ years in Google and/or Microsoft Ads.
- Experience running A/B tests with tools like VWO.
- Familiarity with GA4, GTM, and UTM tracking.
- Dashboarding with Looker Studio or Zoho Analytics.
- Excellent written English and QA ability.
- Experience collaborating with design, content, and development teams.
Responsibilities
- Plan, build, and manage ad campaigns on Google and Microsoft Ads.
- Conduct targeting, keyword research, bidding, and audience segmentation.
- Write and test ad copy; brief creatives to designers.
- Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS.
- Report weekly performance metrics and stay updated with trends.
- Track landing page and funnel performance; run A/B tests on pages and CTAs.
- Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics.
Skills
Tools
Job description
Training Resources Group is seeking a Digital Ads & CRO Specialist to manage paid campaigns and drive conversion optimisation across websites and landing pages. You will also support the marketing team with data insights across channels.
The role focuses on Google and Microsoft Ads, CRO testing, and analytics reporting, with collaboration across Creative, Content, SEO, and Web teams, reporting to the Head of Marketing. Remote work aligns with Australian hours.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
