Digital Ads and CRO Specialist
Training Resources Group
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Benefits offered by this job
Job summary
Training Resources Group is seeking a Digital Ads & CRO Specialist to manage paid campaigns and drive conversion optimisation across websites and landing pages. You will also support the marketing team with data insights across channels.
The role focuses on Google and Microsoft Ads, CRO testing, and analytics reporting, with collaboration across Creative, Content, SEO, and Web teams, reporting to the Head of Marketing. Remote work aligns with Australian hours.
Qualifications
- 3+ years in Google and/or Microsoft Ads.
- Experience running A/B tests with tools like VWO.
- Familiarity with GA4, GTM, and UTM tracking.
- Dashboarding with Looker Studio or Zoho Analytics.
- Excellent written English and QA ability.
- Experience collaborating with design, content, and development teams.
Responsibilities
- Plan, build, and manage ad campaigns on Google and Microsoft Ads.
- Conduct targeting, keyword research, bidding, and audience segmentation.
- Write and test ad copy; brief creatives to designers.
- Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS.
- Report weekly performance metrics and stay updated with trends.
- Track landing page and funnel performance; run A/B tests on pages and CTAs.
- Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics.
Skills
Tools
Job description
This is a remote position.
- Work from the comfort of your own home – remove for hybrid or office-based roles
- Be part of a dynamic & successful team
- Great career progression in a rapidly expanding company
- Enjoy the convenience of Australian hours – no night shift and weekend work
Training Resources Group is a group of 3 B2B companies and 6 brands that develop and provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.
We are looking for a performance-focused Digital Ads & CRO Specialist to manage paid advertising campaigns and drive continuous conversion optimisation across our websites and landing pages. You will also support the broader marketing team through data analysis and actionable insights across channels.
You will be responsible for:
- Managing Google and Microsoft Ads
- Improving website and landing page conversions through testing
- Building dashboards and reports that drive decisions across the team
You’ll report to the Head of Marketing and work closely with Creative, Content, SEO, Product Marketing, CRM, and Web teams.
This role is structured for approximately 3 days of Ads + CRO, and 2 days of Analytics, Competitor Tracking, and Campaign Support, ensuring a full and meaningful 5-day work week
- Plan, build, and manage ad campaigns on Google and Microsoft Ads
- Conduct targeting, keyword research, bidding, and audience segmentation
- Write and test ad copy; brief creatives to designers
- Monitor and optimise campaigns for CTR, CPA, CPL, and ROAS
- Report weekly performance metrics and suggest improvementsStay updated on platform changes and advertising trends
- Track and improve landing page and funnel conversion performance
- Identify friction points using tools like GA4, VWO, or Microsoft Clarity
- Plan and run A/B tests on landing pages, CTAs, forms, and layouts
- Collaborate with the Web Dev and UX team on implementation
- Document results and present actionable insights
- Build and maintain dashboards in GA4, Looker Studio, or Zoho Analytics
- Analyse trends across ads, email, SEO, and social campaigns
- Investigate performance drops or anomalies and surface insights
- Work with CRM/Data team to track lead sources and quality
- Recommend tracking improvements in GA4, UTM usage, and event tagging
- Monitor competitor advertising trends, offers, keywords, and creative
- Share monthly insight snapshots with marketing and product teams
- Track VET sector market trends that may inform campaign strategy
- 3+ years experience in Google and/or Microsoft Ads (Search, Display, Retargeting)
- Strong analytical skills and performance tracking mindset
- Experience running A/B tests using VWO and identifying CRO opportunities
- Familiarity with GA4, Google Tag Manager, and UTM tracking
- Working knowledge of dashboarding tools like Looker Studio or Zoho Analytics
- Excellent attention to detail, written English, and QA ability
- Experience collaborating with design, content, and dev teams
- Experience with LinkedIn Ads and B2B targeting
- Use of Hotjar, Crazy Egg, Microsoft Clarity, or similar
- Google Ads certification
- Familiarity with WordPress or landing page builders
- Knowledge of SEO principles or email performance analysis
- Experience with CRM tools like ActiveCampaign
- CTR (Click-Through Rate)
- CPA (Cost Per Acquisition)
- CPL (Cost Per Lead)
- ROAS (Return on Ad Spend)
- Conversion Volume from Paid Channels
- Ad Quality Scores
- Landing Page Conversion Rate
- Funnel improvements & test impact
- Bounce rate reduction
- Time-on-page/session improvements
- A/B test frequency and documentation quality
- Dashboard accuracy and consistency
- Insights generated and adopted by the team
- Anomaly detection and action response time
- Reporting completeness and clarity
- Work less! Enjoy a 7.5-hour workday instead of 8
- Enjoy more vacation leave! Get 10 days in year 1, 15 days leave in year 2, and 20 days in year 3 and thereafter
- Get paid to learn! We provide up to 10 days per year for educational/vocational leave
- Subsidies for gym membership, internet and vaccination
- Work from home
- Flexible start and end times between 6-7 AM and 3-5 PM
- No night shifts & weekend work
- Fast career growth & development with our internal promotion
- PHP 100,000 medical coverage of 2 dependents
- Virtual games and events
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