Remote Creative Strategist for DTC Ecomm Growth

Paired; Mexico; On-site; MXN 1,102,000 - 1,610,000; Full time

Benefits offered by this job

USD Salary

Remote work

Job summary

Paired is seeking a Creative Strategist to drive paid advertising performance for our clients. You will craft fresh creative angles, script ads across UGC, VSLs, and static formats, and collaborate with a designer/video editor and a media buyer in fast cycles.

The role demands a deep understanding of DTC ecommerce, consumer psychology, and the ability to translate data into winning concepts. A strong portfolio is required, and you will help the team test, learn, and scale campaigns in a

Qualifications

• Proven track record developing creative for DTC ecommerce brands in performance marketing environments.
• Strong ability to craft hooks, angles, and messaging that convert, backed by understanding of consumer psychology.
• Comfortable interpreting ad performance metrics and feedback to guide creative decisions.
• Experience conceptualizing and scripting multiple ad formats (UGC, VSLs, static, video ads).
• We require a portfolio.

Responsibilities

• Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends.
• Write scripts for various ad formats including UGC, VSLs, static ads, and short-form video content.
• Review campaign performance feedback from the media buyer and use data to inform next creative iterations.
• Provide clear direction and feedback to the design/video team to ensure effective execution.
• Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram.
• Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning concepts.

Skills

DTC ecommerce creative

Consumer psychology

Performance marketing

Ad scripting

Data-driven iterations

Portfolio

Tools

Meta Ads

Instagram

Job description

Paired is seeking a Creative Strategist to drive paid advertising performance for our clients. You will craft fresh creative angles, script ads across UGC, VSLs, and static formats, and collaborate with a designer/video editor and a media buyer in fast cycles.

The role demands a deep understanding of DTC ecommerce, consumer psychology, and the ability to translate data into winning concepts. A strong portfolio is required, and you will help the team test, learn, and scale campaigns in a