Remote Performance Creative Strategist for DTC Brands

Lilo Social; Mexico; On-site; PHP 4,260,000 - 7,304,000; Full time

Benefits offered by this job

Generous Time Off

Fully Remote

Compensation aligned with experience

Job summary

Lilo Social is seeking a Creative Strategist to lead performance-driven creative strategy across a portfolio of DTC brands. You’ll own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, CRO ideas, and iteration—working with design, video, media buying, and client teams to set direction and build repeatable growth roadmaps.

The role emphasizes cross-functional collaboration, data-backed recommendations, and leadership in creative direction, with

Qualifications

• 1-2 years in ecommerce or performance marketing, with direct-to-consumer brand experience preferred.
• Proven paid social creative strategy with expertise in Meta Ads; TikTok/YouTube familiarity preferred.

Responsibilities

• Lead research and insights by identifying winning angles and positioning.
• Own creative testing roadmap with hypotheses, variables, iteration plans and learnings.
• Create world-class briefs for designers and video editors with hooks and messaging frameworks.
• Direct performance storytelling across the customer journey from awareness to purchase.
• Build UGC and production guidance including shot lists and scripts.
• Manage creator relationships to produce on-brief, performance-oriented content.
• Write high-performing ad copy including primary text and headlines.
• Collaborate on landing page tests and messaging for CRO.
• Track performance and report insights to teams and clients.
• Develop inspiration and competitor boards to inform direction.
• Lead copy across paid ads for in-ad copy and headlines.

Skills

Creative strategy

Copywriting

Data-driven

Performance marketing

Project management

Tools

Meta Ads Manager

Shopify

Google Analytics

Figma

Motion

Slack

Asana

Notion

Job description

Lilo Social is seeking a Creative Strategist to lead performance-driven creative strategy across a portfolio of DTC brands. You’ll own the end-to-end creative testing engine—from research and messaging frameworks to briefs, storyboards, CRO ideas, and iteration—working with design, video, media buying, and client teams to set direction and build repeatable growth roadmaps.

The role emphasizes cross-functional collaboration, data-backed recommendations, and leadership in creative direction, with