Real Estate Marketing Virtual Assistantc

vamasters, Inc.; Pagadian; Hybrid; PHP 4,083,000 - 5,653,000; Full time

Job summary

Unknown Real Estate Co. is seeking a proactive Real Estate Digital Marketing Specialist to build and manage a CRM, database, and lead-generation systems for a luxury residential real estate business on the Westside of Los Angeles.

The role covers CRM setup, SEO, landing pages, email marketing, and social/video content to turn content into a steady lead-generation engine. The candidate will organize contacts from multiple sources, create nurture workflows, and run campaigns for buyers, sellers,

Qualifications

• Proven background with real estate CRM systems and database management/segmentation.
• Strong WordPress experience, including building landing pages and on-page SEO.
• Experience creating lead-generation funnels and email marketing campaigns.
• Comfortable producing short-form social/video content (Instagram Reels, YouTube Shorts).
• Organized, dependable, and comfortable working autonomously.
• Strong written English and communication skills.

Responsibilities

• Pick, set up, and organize a real estate CRM, bringing together contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions
• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners
• Create lead-nurture and follow-up workflows and monitor lead activity through the pipeline
• Develop and run lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns
• Build landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) that connect to the CRM
• Handle on-page SEO, keyword research, and local SEO optimization for the website
• Turn video content into blog posts, social media, Reels, Shorts, and email content
• Manage and schedule Instagram and YouTube content and keep the content calendar and library organized
• Create and manage email newsletter campaigns, segmented lists, and nurture sequences
• Apply AI tools to content creation, research, and workflow automation

Skills

CRM management

WordPress

Lead generation

Email marketing

SEO

Video content

AI tools

Content planning

English writing

Tools

HubSpot

Follow Up Boss

Mailchimp

Flodesk

Constant Contact

Canva

CapCut

Job description

Job Summary:
We're growing and hiring a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background to help build and manage the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. Rather than a general admin position, this is a marketing-and-systems role covering CRM setup, SEO, landing pages, email marketing, and social/video content. This role is a good match for someone who can turn an established brand, website, and content library into a steady lead-generation and client-nurture engine, and who wants to grow with the business long term.

Key Responsibilities:

• Pick, set up, and organize a real estate CRM, bringing together contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions

• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners

• Create lead-nurture and follow-up workflows and monitor lead activity through the pipeline

• Develop and run lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns

• Build landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) that connect to the CRM

• Handle on-page SEO, keyword research, and local SEO optimization for the website

• Turn video content into blog posts, social media, Reels, Shorts, and email content

• Manage and schedule Instagram and YouTube content and keep the content calendar and library organized

• Create and manage email newsletter campaigns, segmented lists, and nurture sequences

• Apply AI tools to content creation, research, and workflow automation

Mandatory Skills:

• Proven background with real estate CRM systems and database management/segmentation

• Strong WordPress experience, including building landing pages and on-page SEO

• Experience creating lead-generation funnels and email marketing campaigns

• Comfortable producing short-form social/video content (Instagram Reels, YouTube Shorts)

• Organized, dependable, and comfortable working autonomously

• Strong written English and communication skills

Preferred Skills:

• Earlier experience supporting a Realtor, real estate team, or brokerage

• Experience with real estate CRMs such as Follow Up Boss or HubSpot

• Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact

• Video editing experience (Canva, CapCut, or similar)

• Comfortable using AI tools (e.g., ChatGPT) to work more productively

• Knowledge of local/neighborhood SEO strategy

Why Join Us:
This is an opportunity to truly own a marketing and lead-generation function from the ground up, with a real voice in strategy, not just execution. You'll work in a flexible, supportive setting with strong long-term growth potential as your responsibilities and compensation grow with the business.