Real Estate CRM & Marketing VA

Tavor Perry; Tayabas; On-site; PHP 3,769,000 - 5,653,000; Full time

Job summary

Tavor Perry is seeking a Real Estate Digital Marketing Specialist to build and operate CRM, database systems, and lead-generation workflows for a luxury residential real estate business. The role emphasizes marketing systems, landing pages, SEO, and content repurposing for blogs, social, and email campaigns.

The candidate will transform brand and content libraries into a reliable lead-nurture engine and contribute to long-term growth strategy.

Qualifications

• Proven experience with real estate CRM systems and database management/segmentation.
• Strong WordPress experience, including landing page creation and on-page SEO.
• Experience building lead-generation funnels and email marketing campaigns.
• Comfortable creating short-form social/video content (Instagram Reels, YouTube Shorts).
• Diligent, accurate, and self-reliant.
• Strong written English and communication skills.

Responsibilities

• Choose, configure, and organize a real estate CRM, merging contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions.
• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners.
• Set up lead-nurture and follow-up workflows and track lead activity through the pipeline.
• Build and execute lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns.
• Create landing pages and lead-capture funnels linked to the CRM.
• Complete on-page SEO, keyword research, and local SEO optimization for the website.
• Repackage video content into blog posts, social media, Reels, Shorts, and email content.
• Manage and schedule Instagram and YouTube content and maintain an organized content calendar and library.
• Build and run email newsletter campaigns, segmented lists, and nurture sequences.
• Use AI tools to support content creation, research, and workflow automation.

Skills

Real estate CRM

Database management

Segmentation

WordPress

Landing pages

SEO

Email marketing

Social video content

English communication

Tools

Follow Up Boss

HubSpot

Mailchimp

Flodesk

Constant Contact

WordPress

Canva

CapCut

Job description

Job Summary:

We plan to hire a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background to help build and run the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. It's a marketing-and-systems role rather than a general admin position, covering CRM setup, SEO, landing pages, email marketing, and social/video content. We're picturing someone who can transform an established brand, website, and content library into a reliable lead-generation and client-nurture engine, and who is excited to grow with the business long term.

Key Responsibilities:

• Choose, configure, and organize a real estate CRM, merging contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions
• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners
• Set up lead-nurture and follow-up workflows and track lead activity through the pipeline
• Build and execute lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns
• Create landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) linked to the CRM
• Complete on-page SEO, keyword research, and local SEO optimization for the website
• Repackage video content into blog posts, social media, Reels, Shorts, and email content
• Manage and schedule Instagram and YouTube content and maintain an organized content calendar and library
• Build and run email newsletter campaigns, segmented lists, and nurture sequences
• Use AI tools to support content creation, research, and workflow automation

Mandatory Skills:

• Proven experience with real estate CRM systems and database management/segmentation
• Strong WordPress experience, including landing page creation and on-page SEO
• Experience building lead-generation funnels and email marketing campaigns
• Comfortable creating short-form social/video content (Instagram Reels, YouTube Shorts)
• Diligent, accurate, and self-reliant
• Strong written English and communication skills

Preferred Skills:

• Previous experience supporting a Realtor, real estate team, or brokerage
• Experience with real estate CRMs such as Follow Up Boss or HubSpot
• Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact
• Video editing experience (Canva, CapCut, or similar)
• Comfortable using AI tools (e.g., ChatGPT) to get more done
• Knowledge of local/neighborhood SEO strategy

Why Join Us:

This is a chance to own a marketing and lead-generation function from the ground up, with real input into strategy as well as execution. You'll work in a flexible, supportive environment with strong long-term growth potential as your responsibilities and compensation expand along with the business.