Real Estate Marketing Assistant

Tavor Perry; Toledo; On-site; PHP 4,088,000 - 5,975,000; Full time

Job summary

Tavor Perry in Los Angeles is seeking a proactive Real Estate Digital Marketing Specialist to build and manage CRM, database, and lead-generation systems behind a luxury residential real estate business. This role blends marketing and systems work, covering CRM setup, SEO, landing pages, email marketing, and social/video content to turn brand, site, and content into a reliable lead engine.

You will collaborate across teams, optimize local SEO, and leverage AI tools to automate workflows while

Qualifications

• Proven experience with real estate CRM systems and database management/segmentation.
• Strong WordPress experience, including landing page creation and on-page SEO.
• Experience building lead-generation funnels and email marketing campaigns.
• Comfortable producing short-form social/video content (Instagram Reels, YouTube Shorts).
• Precise, steady, and self-reliant; strong written English.

Responsibilities

• Choose, configure, and organize a real estate CRM, merging contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions.
• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners.
• Develop lead-nurture and follow-up workflows and track lead activity through the pipeline.
• Plan and launch lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns.
• Create landing pages and lead-capture funnels connected to the CRM.
• Handle on-page SEO, keyword research, and local SEO optimization for the website.
• Repurpose video content into blog posts, social media posts, Reels, Shorts, and email content.
• Schedule and manage Instagram and YouTube content and maintain an organized content calendar and library.
• Build and run email newsletter campaigns, segmented lists, and nurture sequences.
• Use AI tools to support content creation, research, and workflow automation.

Skills

CRM management

WordPress

Lead generation

Email marketing

Video content

Strong English

Tools

Mailchimp

Flodesk

Constant Contact

Canva

CapCut

ChatGPT

Job description

Job Summary:
We're adding a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background to our team to help build and manage the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. This is a marketing and systems role, not a general admin position, covering CRM setup, SEO, landing pages, email marketing, and social/video content. You're a strong candidate if you can turn an established brand, website, and content library into a reliable lead-generation and client-nurture engine and you're excited to grow with the business long-term.

Key Responsibilities:

• Choose, configure, and organize a real estate CRM, merging contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions

• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners

• Develop lead-nurture and follow-up workflows and track lead activity through the pipeline

• Plan and launch lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns

• Create landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) that connect to the CRM

• Handle on-page SEO, keyword research, and local SEO optimization for the website

• Repurpose video content into blog posts, social media posts, Reels, Shorts, and email content

• Schedule and manage Instagram and YouTube content and maintain an organized content calendar and library

• Build and run email newsletter campaigns, segmented lists, and nurture sequences

• Use AI tools to support content creation, research, and workflow automation

Mandatory Skills:

• Proven experience with real estate CRM systems and database management/segmentation

• Strong WordPress experience, including landing page creation and on-page SEO

• Experience building lead-generation funnels and email marketing campaigns

• Comfortable producing short-form social/video content (Instagram Reels, YouTube Shorts)

• Precise, steady, and self-reliant

• Strong written English and communication skills

Preferred Skills:

• Previous experience supporting a Realtor, real estate team, or brokerage

• Experience with real estate CRMs such as Follow Up Boss or HubSpot

• Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact

• Video editing experience (Canva, CapCut, or similar)

• Comfortable using AI tools (e.g., ChatGPT) to work more efficiently

• Knowledge of local/neighborhood SEO strategy

Why Join Us:
This is an opportunity to take real ownership of a marketing and lead-generation function from the start, with genuine input into strategy and not only execution. You'll work in a flexible, supportive environment with strong long-term growth potential as your responsibilities and compensation increase alongside the business.