Real Estate Digital Marketing Specialist

vamasters, Inc.; Ozamiz; In loco; PHP 3.774.000 - 5.660.000; Tempo pieno

Descrizione del lavoro

vamasters, Inc. is seeking a Real Estate Digital Marketing Specialist to build and manage our CRM, database, and lead-generation systems for a growing luxury residential real estate business on the Westside of Los Angeles.

The role focuses on marketing and systems—CRM setup, SEO, landing pages, email marketing, and social/video content. You will turn an established brand, website, and content library into a steady lead-generation and client-nurture engine, with long-term growth potential and

Competenze

• Proven experience with real estate CRM systems and database management/segmentation.
• Strong WordPress experience, including landing page creation and on-page SEO.
• Experience building lead-generation funnels and email marketing campaigns.
• Comfortable producing short-form social/video content (Instagram Reels, YouTube Shorts).
• Focused, careful, and self-guided; strong written English.

Mansioni

• Pick, set up, and organize a real estate CRM, bringing together contacts from multiple sources.
• Clean, deduplicate, and segment the contact database, tagging clients and prospects.
• Set up lead-nurture and follow-up workflows; track lead activity through the pipeline.
• Create and run lead-generation campaigns for buyers, sellers, and referrals.
• Build landing pages and lead-capture funnels connected to the CRM.
• Carry out on-page SEO and local SEO optimization for the website.
• Repurpose video content into blog posts, social posts, and email content.
• Schedule and manage Instagram and YouTube content; keep the calendar organized.
• Create and manage email newsletters, segmented lists, and nurture sequences.
• Use AI tools to support content creation, research, and automation.

Conoscenze

Real estate CRM systems

WordPress

Lead generation funnels

Email marketing

Video content creation

Strumenti

Follow Up Boss

HubSpot

Descrizione del lavoro

Job Summary:

Join us as a proactive, highly organized Real Estate Digital Marketing Specialist with a strong marketing background and help build and manage the CRM, database, and lead-generation systems behind a growing luxury residential real estate business on the Westside of Los Angeles. The position is focused on marketing and systems, not general admin, and covers CRM setup, SEO, landing pages, email marketing, and social/video content. Success here takes someone who can turn an established brand, website, and content library into a steady lead-generation and client-nurture engine, and who's excited to grow with the business for the long term.

Key Responsibilities:

• Pick, set up, and organize a real estate CRM, bringing together contacts from phone, email, spreadsheets, open-house sign-ins, and past transactions

• Clean, deduplicate, and segment the contact database, tagging past clients, prospects, agents, and referral partners

• Set up lead-nurture and follow-up workflows and track lead activity through the pipeline

• Create and run lead-generation campaigns for buyers, sellers, and sphere/referral contacts, including neighborhood-specific campaigns

• Build landing pages and lead-capture funnels (seller/buyer pages, home valuation campaigns) connected to the CRM

• Carry out on-page SEO, keyword research, and local SEO optimization for the website

• Repurpose video content into blog posts, social media posts, Reels, Shorts, and email content

• Schedule and manage Instagram and YouTube content and keep the content calendar and library organized

• Create and manage email newsletter campaigns, segmented lists, and nurture sequences

• Use AI tools to support content creation, research, and workflow automation

Mandatory Skills:

• Proven experience with real estate CRM systems and database management/segmentation

• Strong WordPress experience, including landing page creation and on-page SEO

• Experience building lead-generation funnels and email marketing campaigns

• Comfortable producing short-form social/video content (Instagram Reels, YouTube Shorts)

• Focused, careful, and self-guided

• Strong written English and communication skills

Preferred Skills:

• Previous experience supporting a Realtor, real estate team, or brokerage

• Experience with real estate CRMs such as Follow Up Boss or HubSpot

• Familiarity with email platforms such as Mailchimp, Flodesk, or Constant Contact

• Video editing experience (Canva, CapCut, or similar)

• Comfortable using AI tools (e.g., ChatGPT) to increase productivity

• Knowledge of local/neighborhood SEO strategy

Why Join Us:

This is a chance to own a marketing and lead-generation function from the ground up, with real influence on strategy and not just execution. You'll work in a flexible, supportive environment with strong long-term growth potential as your responsibilities and compensation grow alongside the business.