Public Relations and Social Media Officer

Hap Suy Hardware Co., Inc.; Manila; On-site; PHP 480,000 - 600,000; Full time

Job summary

Hap Suy Hardware Co., Inc. seeks a versatile Communications professional in Metro Manila to lead public relations and social media efforts.

The role focuses on raising brand visibility, crafting compelling press materials, and maintaining media relationships to support product launches and campaigns. Responsibilities include managing crisis communications, monitoring media coverage, and coordinating spokespeople.

Qualifications

• Bachelor's degree in Communications, Marketing, or related field preferred.
• Proven experience in public relations and social media management.
• Strong written and verbal communication skills.

Responsibilities

• Develop and implement strategic PR campaigns to enhance brand visibility and reputation.
• Write and distribute press releases, media kits, and briefing materials.
• Build and maintain relationships with journalists, influencers, and media outlets.
• Serve as a spokesperson or coordinate spokespeople for media appearances and interviews.
• Monitor media coverage and prepare regular performance reports.
• Manage crisis communications in collaboration with leadership.
• Develop, execute, and manage social media strategy across platforms.
• Create, curate, and schedule engaging multimedia content.
• Monitor audience engagement and adjust strategies based on analytics and KPIs.
• Respond to followers and messages in a brand-consistent voice.
• Stay updated on social media trends and changes.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging.

Job description

Public Relations

• Develop and implement strategic PR campaigns to enhance brand visibility and reputation.
• Write and distribute press releases, media kits, and briefing materials.
• Build and maintain strong relationships with journalists, influencers, and media outlets.
• Serve as a spokesperson or coordinate spokespeople for media appearances and interviews.
• Monitor media coverage and prepare regular performance reports (e.g., press clippings, PR ROI).
• Manage crisis communications in collaboration with leadership.

Social Media Management

• Develop, execute, and manage a comprehensive social media strategy across platforms (e.g., Instagram, Twitter/X, LinkedIn, Facebook, TikTok).
• Create, curate, and schedule engaging multimedia content (copy, images, video, etc.).
• Monitor audience engagement and adjust strategies based on analytics and KPIs.
• Respond to followers, comments, and messages in a timely, brand-consistent voice.
• Stay updated on social media trends, tools, and algorithm changes.

Collaboration & Brand Consistency

• Work closely with marketing, design, and product teams to ensure cohesive messaging across channels.
• Oversee brand tone, voice, and style across public-facing communications.
• Support campaign launches and events with PR and social amplification strategies.