Product Specialist

Cebu Pacific Air; Pasay; Hybrid; PHP 502,000 - 725,000; Full time

Benefits offered by this job

Free travel for you and your family

Healthcare coverage

Job summary

Cebu Pacific Air, a leading Philippine airline, is seeking a Product Specialist for its Digital Experience team in Pasay, Metro Manila. The role is probationary with hybrid workplace flexibility, based in Pasay City.

You will define features, gather business rules, and collaborate with cross-functional teams to enhance the digital passenger experience. Responsibilities include creating user stories, managing sprint plans, and conducting UAT to ensure usability and functionality.

Qualifications

• Bachelor's degree in a relevant field (e.g., CS, IT, business management).
• At least 1 year of experience in digital product management or business analysis.
• Experience in Agile Scrum environments.
• Interest in mobile, internet, and emerging technologies.
• Background in Usability, Product Management or Design Thinking is a plus.
• Strong analytical, prioritization, planning and problem-solving skills.
• Excellent organizational and time management skills.
• Creative thinker with a vision.
• Must have valid work authorization to work in the Philippines.

Responsibilities

• Define functionality and gather business rules with cross-functional teams.
• Understand customer needs via surveys, research and analytics to improve digital experience.
• Improve UX by collaborating with UX/UI team on digital transformation.
• Work with architects, developers, Scrum Masters and PMs to design new features.
• Create user stories and acceptance criteria aligned with requirements.
• Maintain story elaboration and ensure readiness ahead of sprints.
• Plan iterations and roadmaps for assigned products and digital channels.
• Monitor sprint backlog and drive improvements in retrospectives.
• Conduct UAT and ensure features meet functionality and usability goals.
• Coordinate outcomes with analytics and commercial teams for next steps.
• Resolve production issues with IT and support teams.
• Stay updated on competitor products and industry trends.

Skills

Digital product management

Agile Scrum

Business analysis

User research

Analytical skills

Education

Bachelor's degree

Job description

Job Description:

Department

Digital Experience

Employee Type

Probationary

At Cebu Pacific , we embrace challenges head-on, staying at the forefront of innovation through agile technology, data-driven insights, and a relentless focus on customer and operational excellence. A career with our Digital Team offers you the opportunity to shape the future of air travel—whether by developing cutting-edge digital products, harnessing the power of analytics, or driving impactful projects that enhance passenger experiences and streamline operations. We don’t just build technology—we create experiences and innovations that inspire and redefine the future of travel. Be part of this exciting journey and let your expertise take flight as a moment maker in the ever-evolving field of Digital as a Product Specialist . Visit our careers site to learn more about how your moment matters at Cebu Pacific: Cebu Pacific Careers Site

Primary Responsibilities:

• Defines the functionality, gathers business rules/ requirements in coordination with other teams, e.g. Ancillary, Revenue Management, Pricing, Treasury and IT.
• Understands customer needs through surveys, complaints, market research, user research and analytics to improve the digital customer experience.
• Drives improvements in user experience by working with the UX/UI Team to push digital transformation and adoption.
• Works with Solutions and Technical Architects, Lead Developers, Scrum Masters and Project Managers to design and deliver new features and enhancements that improve customer engagement and satisfaction.
• Creates user stories (and acceptance criteria) and ensures that business requirements, functionality and basic usability principles are incorporated.
• Maintains the flow of story elaboration, ensures that user stories are groomed and moved to ready more than 2 weeks prior the sprint.
• Creates the iteration plan and features roadmap on quarterly basis for the assigned products and processes/ experiences on assigned digital channels.
• Monitors and evaluates the sprint backlog of the assigned channel; and recommends improvements through sprint retrospective meetings.
• Conducts UAT in terms of functionality and business requirements.
• Ensures that features are working, and experiences are improved.
• Requests and evaluates the outcomes/ reports of the improved experiences from other teams e.g. Analytics, Ancillary, etc. and coordinates again with the Commercial Team on the next steps, if any.
• Ensure resolution of issues and bugs in production, through working with the ITCC and Solutions Support teams.
• Keeps abreast of competitor products and industry trends, look for opportunities and drive the use of digital technology to further improve the digital customer experience.

Qualifications:

• Must be a graduate of a bachelor' degree - ideally in computer science, information technology, business management and similar fields
• Must have at least 1 year experience in digital product management, business analyst roles, and the like
• Must have experience working in an Agile Scrum environment
• Has a passion for mobile, internet, and other emerging technologies
• Usability, Product Management and Design Thinking backgrounds are a plus.
• Strong analytical, prioritization, planning and problem-solving skills
• Excellent organizational and time management skills
• Creative thinker with a vision
• Must have a valid work visa or legal authorization to work in the Philippines

Why Join Us:

• We are the first Great Place to Work ® certified airline in Southeast Asia.
• We have been recognized as Best Employer Brand on LinkedIn for three consecutive years.
• We are named among Philippines' Best Places to Work by BusinessWorld.
• Be part of a forward-thinking team that values innovation and continuous improvement.
• Play a key role in developing and nurturing the talents that drive our success.
• Enjoy unique employee perks such as free travel for you and your family. Expanded coverage to common law partners and same sex partners!
• Be assured of a comprehensive healthcare coverage upon hire.

Note: This position is for an Individual Contributor and will be based in Pasay City, Metro Manila but currently follows a hybrid workplace flexibility arrangement.

Your moment matters. Be a Moment Maker!

Experience Range Range (Years)

1 - 5 years

Job posted on

2026-04-27