Product Manager – Specialty & Consumer Health

HRTx Inc; Calamba; On-site; PHP 1,200,000 - 2,000,000; Full time

Job summary

HRTx Inc. is seeking a Product Manager to drive strategic and commercial performance for a defined portfolio across ethical and OTC brands in Cardiology, Pulmonology, Endocrinology, and Diabetology.

The role blends scientific brand building with commercial execution and digital marketing, requiring collaboration with Medical, Sales, Regulatory, and cross-functional teams for sustained growth.

Qualifications

• 3–5 years of experience in Pharmaceutical Product Management or Brand Management.
• Experience handling ethical/prescription brands; OTC exposure is a plus.
• Background in Cardio, Pulmo, Endo, or Diabetology is preferred.
• Proven experience in digital marketing and campaign management.
• Familiarity with Philippine HCP landscape and medical specialty networks is advantageous.

Responsibilities

• Develop and execute integrated brand strategies for ethical and OTC products across target segments.
• Drive prescription-led growth through medical science liaison and clinical engagement.
• Create consumer-facing positioning to boost OTC awareness and market penetration.
• Lead end-to-end digital marketing initiatives and omnichannel execution.
• Plan lifecycle management and coordinate cross-functional product launches.

Skills

Pharmaceutical product management

Digital marketing

Omnichannel marketing

Cross-functional collaboration

HCP advocacy

Data-driven decision making

Education

Bachelor's degree in Pharmacy, Marketing, Life Sciences, or related field

MBA or postgraduate business/marketing certification

Tools

CRM systems

Analytics platforms

E-commerce platforms

Job description

The Product Manager is responsible for driving the strategic and commercial performance of a defined portfolio across ethical (prescription-led) and OTC brands within key therapeutic areas: Cardiology, Pulmonology, Endocrinology, and Diabetology.

The role requires a strong balance of scientific brand building, commercial execution, and digital marketing capability, with close collaboration across Medical, Sales, Regulatory, and Cross-functional teams to ensure sustained brand growth and market competitiveness.

Key Responsibilities:

1. Strategic Brand & Portfolio Management

• Develop and execute integrated brand strategies for both ethical and OTC products, ensuring differentiated positioning across target segments.
• Drive growth of prescription-led brands by strengthening HCP advocacy, scientific relevance, and clinical engagement.
• Build strong consumer-facing positioning for OTC brands to improve awareness, recall, and market penetration in the Philippine retail environment.

2. Digital & Omnichannel Marketing Execution

• Lead end-to-end digital marketing initiatives including social media, performance campaigns, and e-commerce support for OTC brands.
• Integrate digital and field execution to ensure a consistent omnichannel brand experience.
• Monitor and analyze digital KPIs, optimizing campaigns based on data-driven insights and ROI performance.

3. Scientific Communication & Marketing Collaterals

• Develop high-impact detail aids and promotional materials that translate complex clinical data into clear, compelling messaging for field teams and HCPs.
• Create patient education materials and digital content supporting chronic disease awareness and treatment adherence.
• Ensure all materials are aligned with medical accuracy and compliance standards.

4. Product Launch & Lifecycle Management

• Lead end-to-end planning and execution of new product launches across ethical and OTC segments.
• Coordinate cross-functionally with Medical, Regulatory, Supply Chain, and Sales to ensure successful commercialization.
• Organize and support scientific events, symposiums, and specialty engagements targeting key physician groups (Cardiologists, Pulmonologists, Endocrinologists, Diabetologists).
• Manage lifecycle strategies including growth, maturity, and portfolio optimization initiatives.

5. Strategic Planning & Budget Management

• Develop annual marketing and brand plans, incorporating market insights, competitor dynamics, and growth opportunities.
• Manage A&P budget allocation, balancing investments between HCP-focused programs and consumer/digital initiatives.
• Ensure efficient use of resources with clear alignment to business objectives and ROI expectations.

6. Field Alignment & Market Insight Generation

• Conduct periodic field immersion activities, including joint field visits (double-calls) with Medical Sales Representatives, to validate strategies and gather real-time market feedback.
• Translate field insights into actionable improvements in messaging, positioning, and execution.

Qualifications:

• Experience: 3-5 years in Pharmaceutical Product Management or Brand Management
• Experience handling ethical/prescription brands is required; exposure to OTC is a strong advantage
• Background in Cardio, Pulmo, Endo, or Diabetology therapeutic areas is preferred
• Proven experience in digital marketing and campaign management
• Familiarity with Philippine HCP landscape and medical specialty networks is an advantage
• Strong cross-functional collaboration skills (Medical, Sales, Regulatory, Supply Chain)

Education:

• Bachelor's degree in Pharmacy, Marketing, Life Sciences, or related field
• MBA or postgraduate business/marketing certification is an advantage

Additional Notes:

• Role requires occasional field travel for market immersion and sales alignment activities
• Strong emphasis on data-driven marketing, scientific rigor, and omnichannel execution