Product Manager

Ambica International Trading Corp.; Pasay; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

Ambica International Trading Corp. in the Philippines seeks a Marketing & Launch leader to develop and execute strategic plans for AICMD brands.

You will create go-to-market strategies and comprehensive launch plans, coordinating with Sales, Medical Affairs, Regulatory, and other teams to ensure timely readiness and strong market uptake. The role requires at least five years in pharma marketing and sales management, with strong CNS product experience preferred.

Qualifications

• A minimum of Bachelor’s Degree is required.
• A Master’s Degree in a related field or an MBA is preferred.
• A minimum of five years of professional Sales and Sales Management.
• Marketing and/or Marketing Management experience within the pharmaceutical, biological, biotech, medical device or healthcare industry is required.
• Strong and proven experience handling CNS products (preferred).
• Strong communication, presentation, analytical and planning skills; proven execution with strong business acumen.

Responsibilities

• Develop and execute strategic marketing plans for AICMD brands based on market insights and field intelligence.
• Develop go-to-market strategies to introduce new brands to the relevant HCPs.
• Lead comprehensive launch plans for new products/brands from pre-launch to post-launch evaluation.
• Define launch objectives, target customers, positioning, messages, channel strategy and milestones.
• Coordinate cross-functional launch readiness with Sales, Medical Affairs, Regulatory, Supply Chain, Finance and others.
• Ensure timely availability of training, materials, tools, pricing inputs, inventory and resources.
• Lead launch readiness reviews and address gaps or risks to commercialization.
• Cascade the launch strategy to the field force and align on targeting and execution.
• Monitor launch performance against KPIs and gather feedback for corrective actions.
• Conduct post-launch reviews to capture learnings and plan next steps for growth.
• Cascade and monitor marketing strategies with the field team; act on market feedback.
• Understand market landscape and customer pain points; take action.
• Lead and manage KOL engagement initiatives.
• Identify new market opportunities to support portfolio expansion.
• Conduct product knowledge and marketing training for Sales and Medical Affairs teams.
• Monitor product performance, inventory, and customer feedback to achieve brand goals.

Skills

Marketing & brand launch

KOL engagement

Sales management

Cross-functional coordination

Market insights

Strategic planning

Education

Bachelor’s degree

MBA preferred

Job description

• Develop and execute strategic marketing plans for AICMD brands based on market insights and field intelligence

• Develop go-to-market strategies to introduce new brands to the relevant HCPs

• Develop and lead comprehensive launch plans for new products/brands, from pre-launch preparation through launch execution and post-launch evaluation.

• Define launch objectives, target customers, positioning, key messages, channel strategy, timelines, milestones, and performance indicators.

• Coordinate cross-functional launch readiness with Sales, Medical Affairs, Regulatory, Supply Chain, Finance, and other relevant stakeholders.

• Ensure timely availability of product training, promotional materials, sales tools, pricing inputs, inventory requirements, and other launch resources.

• Lead launch readiness reviews and proactively identify and address potential gaps or risks that may affect successful commercialization.

• Cascade the launch strategy and execution plan to the field force and ensure alignment on targeting, positioning, key messages, and execution priorities.

• Monitor launch performance against agreed KPIs, gather field and customer feedback, and recommend corrective actions or adjustments to maximize product uptake.

• Conduct post-launch reviews to assess results, capture key learnings, and recommend next-step strategies for sustained brand growth.

• Cascade and monitor marketing strategies and ensure effective implementation with the field force

• Understand market landscape and customer pain points and take action

• Lead and manage Key Opinion Leader (KOL) engagement initiatives

• Identify new market opportunities to support portfolio expansion

• Conduct product knowledge and marketing training for the Sales Team along with medical affairs

• Continuously monitor product performance, inventory, customer feedback, and make suitable interventions to achieve brand goals

Job Requirements:

• A minimum of Bachelor’s Degree is required

• A Master’s Degree in a related field or an MBA is preferred

• A minimum of five (5) years of professional Sales and Sale Management

• Marketing and /or Marketing Management experience within the pharmaceutical, biological, biotech, medical device or healthcare industry is required

• Strong and proven experience handling CNS products (preferred)

• Strong communication, presentation, analytical and planning skills
  Proven track record in execution with excellence, has strong business acumen