Product Manager

Novartis Healthcare Philippines, Inc.; Makati; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

Novartis Healthcare Philippines, Inc. seeks a Marketing Manager to define product and brand strategy with local and global teams, turning it into actionable plans. You will drive promotional activities and manage brand budgets, while monitoring performance and extracting insights to fuel growth.

Collaborating with Marketing and Medical teams, you will identify opportunities, engage key opinion leaders, and align strategies across the disease areas to maximise impact in the Philippine market.

Qualifications

• Minimum 3 years experience in pharmaceutical or healthcare industry.
• Proven marketing experience and track record in brand growth.
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• A proactive, results-oriented mindset.

Responsibilities

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Skills

Brand growth

Strategic thinking

Budget management

Market insights

Cross-functional collaboration

Proactive mindset

Job description

Major Accountabilities:

• Define the product and brand strategy in partnership with local management and global marketing teams, translating it into effective tactical plans and projects.
• Execute, monitor, and analyse agreed tactical plans to drive sustainable brand growth.
• Lead the development of promotional activities in line with internal procedures and Code of Conduct requirements.
• Manage brand budgets, forecasts, and expenses, and evaluate the marketing mix for cost-effectiveness and impact.
• Generate market and customer insights through stakeholder interactions and identify new growth opportunities.
• Monitor product performance and the external environment, taking timely corrective action to achieve business objectives.
• Partner with Marketing and Medical teams to maximise impact, including identifying relevant centers, key opinion leaders, and other external experts by disease area.
• Identify the needs of different patient segments and assess the implications of the disease within the assigned market or territory.

Requirements:

• Minimum 3 years experience in pharmaceutical or healthcare industry
• Proven marketing experience and track record in brand growth
• Strong strategic thinking, analytical, project management, and budget-management capabilities.
• Ability to turn customer and market insights into clear, actionable plans.
• Excellent cross-functional collaboration and stakeholder-management skills.
• A proactive, results-oriented mindset