This position is primarily responsible for turning market trends, customer feedback, competitor activities, and business data into actionable insights that drive smarter product decisions and business growth.
Key Responsibilities:
- Conduct research on local and international money transfer, remittance, payments, fintech, and related financial services markets.
- Monitor industry trends, emerging technologies, customer behaviors, regulatory developments, and new business models.
- Benchmark competitors and fintech providers in terms of product features, pricing, promotions, distribution channels, customer propositions, and service capabilities.
- Identify market gaps and emerging opportunities for new products and product enhancements.
- Analyze product performance using transaction volume, transaction value, revenue, customer usage, channels, partners, and other relevant business data.
- Identify performance trends, unusual patterns, growth opportunities, and potential reasons for increases or declines.
- Translate data into meaningful insights that explain product performance and recommend appropriate actions.
- Identify opportunities for new products, features, channels, partnerships, and customer propositions.
- Prepare initial product concept assessments covering customer needs, target markets, proposed solutions, competitive positioning, expected business impact, and potential risks.
- Support feasibility studies and business case development for new products and product enhancements.
- Assist Product Management in prioritizing initiatives based on potential value and strategic importance.
- Conduct post-launch assessments to evaluate whether product initiatives achieve their intended results.
Qualifications:
- Bachelor’s degree in Business Administration, Marketing, Economics, Finance, Statistics, Data Analytics, or a related field.
- Preferably 2–5 years of relevant experience in one or more of the following areas:
Product Management
Research or Market Intelligence
Business or Data Analytics
Payments or Fintech
Banking or Financial Services
Remittance or Money Transfer
Strategy or Business Development
- Experience conducting market research, competitor analysis, product performance analysis, or business opportunity assessments is an advantage.
- Working knowledge of payments, remittance, fintech, banking, or financial services is preferred.