Product Development and Marketing Communications-Assistant Manager

Public Safety Savings and Loan Association, Inc. (PSSLAI); Quezon City; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

Public Safety Savings and Loan Association, Inc. (PSSLAI) is seeking an Assistant Manager – Product Development and Marketing Communications to develop, promote, and manage savings, loan, and other financial products and services.

You will help implement strategies to increase member awareness, acquisition, engagement, and utilization. The role covers product development, market research, member insights, digital engagement, financial education, promotional activities, and brand management,

Qualifications

• Bachelor’s degree in marketing, Business Administration, Management, Communications, Finance, Economics, or related field.
• Master's degree or relevant professional certification is an advantage.
• Preferably 3–5 years of relevant experience in product development, marketing, financial services, communications, customer/member relations, or a related field.

Responsibilities

• Assist in development, enhancement, promotion, and management of financial products and services.
• Support marketing/communication strategies to increase member awareness, acquisition, engagement, retention, and utilization.
• Collaborate with PDMCD Head and departments to align products and marketing initiatives with strategic objectives.

Skills

Product development

Marketing campaigns

Market research

Customer segmentation

Brand management

Digital marketing

Marketing analytics

Project management

Presentation development

Content development

Microsoft Office

Digital content tools

Education

Bachelor's degree in marketing, business/related field

Master's degree or professional certification

Tools

Microsoft Office Suite

Job description

JOB SUMMARY

The Assistant Manager – Product Development and Marketing Communications Department is responsible for assisting in the development, enhancement, promotion, and management of the Association's savings, loan, investment, and other financial products and services. The position supports the development and implementation of marketing and communication strategies designed to increase member awareness, acquisition, engagement, retention, and utilization of the Association's products and services.

The position combines product development, market research, member insights, marketing communications, digital engagement, financial education, promotional activities, and brand management. The Assistant Manager works closely with the PDMCD Head, management and various departments to ensure that products and marketing initiatives support the Association's strategic objectives while maintaining accuracy, transparency, ethical standards, and compliance with applicable laws, regulations, and internal policies.

QUALIFICATIONS

• Bachelor’s degree in marketing, Business Administration, Management, Communications, Finance, Economics, or a related field.




• Master's degree or relevant professional certification is an advantage.




• Preferably 3–5 years of relevant experience in product development, marketing, financial services, communications, customer/member relations, or a related field.




• Experience in a bank, cooperative, savings and loan association, credit institution, insurance company, fintech, or other financial services organization is an advantage.




• Experience in developing and launching products, managing marketing campaigns, or coordinating cross-functional projects is preferred.




• Supervisory or team-leadership experience is an advantage.

REQUIRED SKILLS AND COMPETENCIES

• Financial product development and management




• Savings and loan product marketing




• Market research and competitor analysis




• Member/customer segmentation and profiling

• Marketing strategy and campaign development




• Digital and social media marketing




• Content development and corporate communications




• Brand management




• Project management




• Marketing analytics and reporting




• Budget monitoring




• Basic financial analysis and business case preparation




• Customer/member experience management




• Presentation development




• Microsoft Office or equivalent productivity tools

• Digital content and basic creative/design tools