Assistant Manager- Product Development and Marketing Communications Department

Public Safety Savings and Loan Association, Inc. (PSSLAI); Philippines; On-site; PHP 350,000 - 520,000; Full time

Job summary

Public Safety Savings and Loan Association, Inc. (PSSLAI) is seeking an Assistant Manager in Product Development and Marketing Communications to lead the development, enhancement, and promotion of the Association's financial products and services.

You will shape strategies to increase member awareness, acquisition, engagement, retention, and utilization. In this role you will combine product development, market research, branding, and digital marketing, coordinating with the PDMCD Head and other

Qualifications

• Bachelor’s degree or higher in marketing, business, management, communications, finance, economics, or a related field.
• Master’s degree or relevant professional certification is an advantage.

Responsibilities

• Develop and manage financial products and services lifecycles.
• Lead marketing campaigns and programs for member acquisition, engagement and retention.
• Coordinate cross-functional teams to align product development with branding and communications.
• Perform market research and competitor analysis to identify opportunities.
• Support digital engagement, financial education, and brand management initiatives.

Skills

Financial product development

Savings and loan product marketing

Market research

Customer segmentation

Marketing strategy

Digital marketing

Content development

Brand management

Project management

Marketing analytics

Budget monitoring

Financial analysis

Customer experience management

Presentation development

MS Office

Digital design tools

Education

Bachelor’s degree in marketing/related field

Master’s degree or relevant certification

Tools

Microsoft Office

Content creation tools

Digital analytics tools

Job description

JOB SUMMARY

The Assistant Manager – Product Development and Marketing Communications Department is responsible for assisting in the development, enhancement, promotion, and management of the Association's savings, loan, investment, and other financial products and services. The position supports the development and implementation of marketing and communication strategies designed to increase member awareness, acquisition, engagement, retention, and utilization of the Association's products and services.

The position combines product development, market research, member insights, marketing communications, digital engagement, financial education, promotional activities, and brand management. The Assistant Manager works closely with the PDMCD Head, management and various departments to ensure that products and marketing initiatives support the Association's strategic objectives while maintaining accuracy, transparency, ethical standards, and compliance with applicable laws, regulations, and internal policies.

QUALIFICATIONS

• Bachelor’s degree in marketing, Business Administration, Management, Communications, Finance, Economics, or a related field.
• Master's degree or relevant professional certification is an advantage.
• Preferably 3–5 years of relevant experience in product development, marketing, financial services, communications, customer/member relations, or a related field.
• Experience in a bank, cooperative, savings and loan association, credit institution, insurance company, fintech, or other financial services organization is an advantage.
• Experience in developing and launching products, managing marketing campaigns, or coordinating cross-functional projects is preferred.
• Supervisory or team-leadership experience is an advantage.

REQUIRED SKILLS AND COMPETENCIES

• Financial product development and management
• Savings and loan product marketing
• Market research and competitor analysis
• Member/customer segmentation and profiling
• Marketing strategy and campaign development
• Digital and social media marketing
• Content development and corporate communications
• Brand management
• Project management
• Marketing analytics and reporting
• Budget monitoring
• Basic financial analysis and business case preparation
• Customer/member experience management
• Presentation development
• Microsoft Office or equivalent productivity tools
• Digital content and basic creative/design tools