Influencer & Partnerships Lead

Vice Cosmetics Group Inc.; Taguig; Hybrid; PHP 1,200,000 - 1,800,000; Full time

Job summary

Vice Cosmetics Group Inc. is seeking an Influencer Marketing & Partnerships Lead to drive influencer campaigns, partnerships, and community engagement. You will lead cross-functional teams to deliver impactful brand experiences and business results in a dynamic beauty-focused environment.

Responsibilities include sourcing influencers, contract negotiations, briefing, content approvals, and performance reporting, with a focus on maximizing ROI across campaigns and events.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Business, or related field.
• 4–6 years of experience in Influencer Marketing, Partnerships, PR, Communications, or Brand Marketing.
• Strong understanding of local influencer, creator, and media landscape.
• Proven experience managing influencer campaigns and brand partnerships from planning to execution.
• Excellent communication, relationship-building, negotiation, and project management skills.
• Experience leading or supervising team members is preferred.

Responsibilities

• Lead planning and execution of influencer campaigns, creator collaborations, and brand partnerships.
• Build and maintain relationships with influencers, talent agencies, brand partners, and stakeholders.
• Manage influencer sourcing, contracts, briefing, content approvals, and campaign performance tracking.
• Provide analytics on influencer and partnership performance with insights to optimize campaigns.
• Develop and execute integrated marketing campaigns across product launches, brand initiatives, and events.
• Ensure alignment with objectives and brand guidelines; collaborate with cross-functional teams to deliver campaigns on schedule.
• Strengthen brand awareness, advocacy, and community engagement through creator participation and user-generated content.
• Provide day-to-day guidance and supervision to the Marketing Communications Officer; manage timelines and deliverables.
• Monitor campaign performance and provide insights to maximize impact for future campaigns.

Skills

Communication

Relationship building

Negotiation

Project management

Analytical skills

Team leadership

Education

Bachelor's degree (Marketing/PR/Communications)

Tools

None

Job description

The Influencer & Partnerships Lead is responsible for driving influencer marketing, brand partnerships, public relations, and community engagement initiatives that strengthen brand awareness and advocacy. This role oversees the execution of campaigns and collaborations, manages the Marketing Communications Officer, and works closely with cross-functional teams to deliver impactful brand experiences and business results.

Influencer Marketing & Partnerships

• Lead the planning and execution of influencer campaigns, creator collaborations, and brand partnerships
• Build and maintain relationships with influencers, talent agencies, brand partners, and key stakeholders
• Manage influencer sourcing, contract negotiations, briefing, content approvals, and campaign performance tracking
• Provide analytic reporting on influencer and partnership performance, providing insights and recommendations to optimize future campaigns and maximize ROI

Campaign & Communications Management

• Support the development and execution of integrated marketing campaigns across product launches, brand initiatives, and events
• Ensure all influencer, partnership, and communications efforts align with campaign objectives and brand guidelines
• Collaborate with cross-functional teams to deliver campaigns effectively and on schedule

Community & Brand Advocacy

• Identify opportunities to strengthen brand awareness, advocacy, and community engagement
• Support initiatives that encourage creator participation, user-generated content, and meaningful brand conversations

Leadership & Project Management

• Provide day-to-day guidance and supervision to the Marketing Communications Officer
• Manage project timelines, campaign deliverables, and stakeholder coordination to ensure seamless execution
• Review and maintain the quality of campaign materials, reports, and communications outputs

Reporting & Insights

• Monitor and evaluate campaign performance across influencer, partnership, and communications initiatives
• Provide insights and recommendations to improve future campaigns and maximize impact

Job Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Advertising, Business, or a related field
• At least 4–6 years of experience in Influencer Marketing, Partnerships, Public Relations, Communications, or Brand Marketing
• Strong understanding of the local influencer, creator, and media landscape
• Proven experience managing influencer campaigns and brand partnerships from planning to execution
• Excellent communication, relationship-building, negotiation, and project management skills
• Strong project management and analytical skills, with the ability to manage multiple campaigns, stakeholders, and performance reporting simultaneously
• Experience leading, mentoring, or supervising team members is preferred
• Experience in beauty, fashion, lifestyle, or consumer brands is an advantage