PR & Corporate Communication Manager

Santos Knight Frank; Makati; On-site; PHP 2,400,000 - 3,600,000; Full time

Job summary

Santos Knight Frank is seeking a Marketing & Communications Leader to drive brand visibility, lead generation, and market positioning across real estate and related sectors. You will direct the team, shape campaigns, and partner with the CEO on external voice and industry engagement.

Responsibilities include managing multi-channel plans, PR, events, content production, and performance marketing to support revenue objectives and regional initiatives.

Qualifications

• Experience leading marketing for real estate or professional services.
• Strong strategic & multi-channel marketing skills.
• Excellent stakeholder management and communication ability.

Responsibilities

• Lead the marketing team and oversee all marketing initiatives for the firm.
• Develop annual and multi-channel marketing plans aligned with sales goals.
• Coordinate with Transactions to align marketing with annual/quarterly targets.
• Manage website, SEO/SEM, social media, and paid advertising; track KPIs and budget.
• Oversee property marketing end-to-end including visuals, listings, newsletters, press releases.
• Direct external communications, media relations, and executive voice activities for the CEO.

Job description

Reports to: Chairman & CEO and Operations Director

Role Summary

Leads SKF’s marketing, public relations, and corporate communications function, driving brand visibility, lead generation, and market positioning in support of the firm’s sales and revenue objectives. Directs the marketing team and serves as a trusted partner to the CEO on external voice, thought leadership, and industry relationships.

Key Responsibilities

• Lead the marketing team and oversee all marketing initiatives across the firm.
• Develop annual and multi-channel marketing plans and campaigns aligned with SKF’s sales and revenue goals.
• Coordinate with the Transactions department on their annual and quarterly goals, translating them into targeted marketing campaigns and providing department-specific marketing support.

Digital & Performance Marketing

• Manage the SKF website, SEO/SEM strategy, social media channels, and paid advertising (Google Ads and Meta Ads).
• Track and report on KPIs, including lead volume, cost-per-click and cost-per-acquisition, website traffic, and CRM conversion metrics, using the data to optimize campaigns and budget allocation.

Property & Content Marketing

• Oversee property marketing end to end, including photo and video shoots, digital listings, newsletters, and press releases.
• Direct content production that supports SKF’s research, market insights, and thought leadership.

PR, Corporate Communications & Executive Voice

• Manage media relations and press engagement, including press conferences and press kits.
• Support the Chairman & CEO’s external communications, speaking engagements, and thought leadership across real estate, energy, and infrastructure.

Events & Chamber Relations

• Plan and execute marketing and corporate events aligned with company objectives, partnering with chambers and industry organizations on implementation.
• Serve as the primary point of contact for the chambers and organizations of which SKF and the CEO are members.
• Analyze market trends and competitor activity to inform campaign strategy and positioning.

Partner & Regional Coordination

• Coordinate with creative agencies, consultants, and media partners, managing scope, deliverables, and quality.
• Liaise with Knight Frank APAC counterparts on a monthly and quarterly basis, reporting on local market initiatives and results.