Brand Marketing Associate Manager

Planet Sports Inc.; Makati; Hybrid; PHP 900,000 - 1,800,000; Full time

Job summary

Planet Sports Inc. in the Philippines is seeking a Marketing Leader to guide the brand and operations teams, ensuring clear, consistent communications and the delivery of locally tailored marketing strategies to reach the target market.

The role spans digital and social media, PR, events, offline activations, partnerships, and community initiatives, with accountability for 360-degree campaigns and measurement of impact to drive growth.

Qualifications

• Experience leading a marketing team.
• Ability to develop local marketing strategies tailored to the market.
• Strong track record in 360-degree campaigns across multiple channels.

Responsibilities

• Lead the marketing team to support brand and operations teams for effective communications.
• Develop and execute comprehensive local marketing strategies with stakeholders.
• Develop and implement 360-degree marketing campaigns across digital, social, PR, events and traditional channels.
• Oversee community, media, influencer and brand partnerships, and manage agency collaborations.
• Plan and manage offline activations and annual races, including branding and product education.
• Oversee digital marketing efforts, including email campaigns and online advertising, and monitor performance.

Skills

Team leadership

Marketing strategy

Digital marketing

Event planning

Partnership management

Analytics & reporting

Job description

Leads the marketing team to support brand and operations teams to ensure effective delivery of all brand

communications. This role involves developing and executing comprehensive local marketing strategies,

including 360-degree campaigns across digital, social media, PR, events, and traditional channels.

Responsibilities include overseeing community and partnership initiatives, managing offline activations,

coordinating product seeding, and directing agency collaborations.

Job Description:

Leadership and Strategy:

• Lead the marketing team in supporting the brand and operations teams to ensure all brand communications (brand identity, products, locations, offers, activities) are effectively delivered to the target market.
• Collaborate with all stakeholders, including the principal, to develop and execute comprehensive local marketing strategies tailored to the market.

Integrated Marketing Campaigns:

• Develop and implement 360-degree marketing campaigns that encompass digital, social media, PR, events, and traditional marketing channels.
• Ensure cohesive messaging and branding across all platforms and touchpoints.

Community and Partnership Management:

• Oversee marketing initiatives for community/media/influencer/brand partnerships.
• Provide direction, monitor, and approve the SPOMA agency's strategy and plans for managing and growing communities, ensuring consistent growth and regular activations.

Event and Activation Management:

• Manage and monitor offline activations in Philippines, focusing on sports marketing.
• Plan and execute annual races, including road and trail races, involving branding, product education, and direct selling.

Digital and Social Media Marketing:

• Oversee the planning and execution of digital marketing strategies, including social media campaigns, email marketing, and online advertising.
• Monitor and analyze digital performance metrics to optimize campaigns and drive engagement.

Reporting and Analysis:

• Support the marketing manager and division manager in developing monthly and campaign reports for the principal.
• Collect and analyze data and insights from partner agencies and internal teams, including sales data, store performance, e-commerce performance, social media performance, media investment performance, and community and SPOMA marketing performance