PR and Communications Manager at SSI Group (Luxury Retail)

Specialty Lifestyle Concepts, Inc.; Philippines; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Specialty Lifestyle Concepts, Inc. is seeking a PR and Communications Manager with deep knowledge of the luxury market to lead strategy, media relations, and content creation across press, influencers, and campaigns.

You will oversee strategic PR planning, advertising integration, and budget management while collaborating with sales, operations, merchandising, and marketing teams to maintain a prestigious brand image.

Qualifications

• Graduate in Communication, Journalism, Media, or related fields.
• Extensive experience in Public Relations, Communications, or Marketing management.
• Luxury retail or PR agency background is an advantage.

Responsibilities

• Develop strategic PR, communication, and advertising plans aligned with luxury positioning.
• Identify trends to enhance brand visibility and reputation.
• Collaborate with sales, operations, merchandising, and marketing for publicity and media promotions.
• Cultivate relationships with media, influencers, and industry insiders.
• Prepare and distribute press releases and media pitches.
• Coordinate media interviews, shoots, briefings, and exclusive content.
• Maintain media/influencer/vendor databases and outreach for special occasions.
• Craft content for press releases, features, and internal communications.
• Ensure all content reflects luxury image and quality standards.
• Develop and manage advertising and media plans.
• Monitor advertising performance and budget; analyze market trends.
• Forecast and manage budgets; evaluate effectiveness.
• Oversee clipping reports and campaign performance.

Skills

Media network

PR tools

Interpersonal skills

Written communication

Organizational skills

Detail-oriented

Education

Bachelor's in Communications/Journalism/Media

Job description

PRIMARY JOB ROLE

The PR and Communications Manager has a deep understanding of the luxury market, a keen eye for detail, and the ability to craft and execute high-impact communication strategies. The PR and Communication Manager will manage all aspects of public relations and communications, including advertising in print and digital, ensuring that the luxury brands we look after maintain their prestigious image and engage effectively with our media partners, key opinion leaders, target audience, and main stakeholders.

YOU WILL

(Responsibilities include but are not limited to the following):

Strategic PR and Media Planning

• Develop and implement strategic PR, communication, and advertising plans that align with the brand’s luxury positioning and business objectives.

• Identify and leverage key trends and opportunities within the luxury retail sector to enhance brand visibility, features/editorials, and reputation.

• Collaborate with all the sales, operations, merchandising, and marketing teams to create integrated publicity and media promotions.
  

Media & Influencer Relationship, Content Management

• Cultivate and maintain relationships with the media, influencers/celebrities, and industry insiders relevant to the luxury market.

• Prepare and distribute press releases, media pitches, and background materials to secure positive media coverage in top-tier publications and platforms.

• Coordinate media interviews and shoots, press briefings, and exclusive content opportunities to maximize brand exposure.

• Maintain and update the media, influencer, and vendor database, and ensure timely outreach for birthdays and other special occasions.

• Craft compelling content for various channels, including press releases, feature articles, and internal communications, and assist media, influencers, and stakeholders with social posts when needed.

• Ensure all content reflects the brand’s luxury image and adheres to the highest standards of quality and accuracy.

Advertising

• Develop advertising and media plans that reflect what will be suited for the luxury brand's identity and resonate with the target audience.

• Work with dailies, digital, and glossies’ advertising teams to place insertions in appropriate publications and platforms.

• Coordinate with stakeholders and principals for the development, design, and delivery of the artwork for the publications.

• Monitor and optimize advertising performance, ensuring KPIs are met and are within budget.

• Analyze market trends and competitor activities to strategize and identify opportunities for differentiation.

• Prepare and manage media and advertising budgets, ensuring efficient allocation of resources.
  

Reporting

• Oversee and review the PR and Communications Associate’s clipping reports, which include print, digital, and social media coverage, as well as advertising activities and campaign performance per brand.

• Forecast and procure press gifts and kits, manage the PR and Advertising budget for all brands, evaluate the effectiveness of strategies, and make data-driven recommendations.

TO BE SUCCESSFUL IN THE ROLE

Education

Graduate in Communication, Journalism, Media, or other related courses.

Work Experience

• Extensive experience in Public Relations, Communications, or Marketing management roles.

• Background in luxury retail or PR agency is an advantage.

Competency / Training / Skills Required

• Possesses a strong media network and an in-depth understanding of the Philippine and global media landscape

• Knowledgeable of different PR tools

• Excellent interpersonal and communication (verbal and written) skills

• Solid organizational and time management skills

• Detail-oriented, with excellent follow-through skills