PPC Specialist (Pay-Per-Click)

CloudConsole IT Consulting; Makati; On-site; PHP 446,400 - 669,600; Full time

Benefits offered by this job

Competitive compensation

Career growth opportunities

Collaborative environment

Job summary

CloudConsole IT Consulting is seeking a results-driven PPC Specialist in Makati. In this role, you'll be managing Google Ads and Bing Ads campaigns, optimizing for high-quality leads, while maximizing return on ad spend (ROAS).

We value analytical thinkers with a strong attention to detail who are eager to contribute to our expanding digital marketing initiatives. You’ll have opportunities for career growth, along with a competitive compensation package.

Qualifications

• Strong understanding of PPC campaign management.
• Experience in A/B testing and campaign optimization.
• Analytical mindset to interpret campaign data.

Responsibilities

• Create, manage, and optimize Google Ads and Bing Ads campaigns.
• Conduct research to identify and target high-intent leads.
• Write, test, and optimize ad copies for CTR and conversions.

Skills

PPC campaign management

A/B testing

Data analysis

Attention to detail

Problem-solving

Tools

Google Ads

Bing Ads

Google Analytics

Google Tag Manager

Job description

Position Overview

We are looking for a results-driven PPC Specialist to manage and optimize paid advertising campaigns focused on generating high-quality leads for IT services. This role is responsible for handling Google Ads and Bing Ads campaigns, improving lead quality, and maximizing return on ad spend (ROAS) through continuous optimization and performance analysis.

About Us

CloudConsole is an IT Consulting company supporting local and international clients across multiple industries. We are continuously expanding our digital marketing initiatives to strengthen online visibility, inbound lead generation, and digital growth.

Key Responsibilities

Campaign Management & Optimization

• Create, manage, and optimize Google Ads and Bing Ads campaigns including Search and Remarketing campaigns
• Conduct research to identify and target high-intent business leads
• Write, test, and optimize ad copies to improve click-through rates (CTR) and conversions
• Monitor and optimize campaign performance including CPC, CPL, and ROAS
• Manage monthly advertising budgets efficiently

Tracking & Performance Analysis

• Track conversions and ensure proper campaign tracking setup
• Analyze lead quality and continuously refine targeting strategies
• Conduct A/B testing and performance optimization initiatives
• Prepare quarterly campaign performance reports with insights and recommendations

Qualifications & Requirements

• Strong understanding of PPC campaign management
• Experience in A/B testing and campaign optimization
• Analytical mindset with the ability to interpret campaign data and performance metrics
• Basic understanding of conversion tracking tools such as Google Analytics and Google Tag Manager
• Strong attention to detail and problem-solving skills
• Experience in lead generation campaigns is an advantage
• Open to all educational backgrounds
• Must be willing to work onsite in Makati City

Why Join Us

• Opportunity to work in a fast-paced and collaborative environment
• Exposure to digital growth initiatives supporting international clients
• Career growth and continuous learning opportunities
• Competitive compensation and benefits package