Search Engine Marketing

MicroSourcing; Manila; Hybrid; PHP 360,000 - 540,000; Full time

Job summary

MicroSourcing is seeking a PPC / Paid Search Analyst to implement SEM strategies for client campaigns, monitor bids and budgets, and provide insights that drive campaign success. The role is based in Metro Manila with on-site work and a night shift, offering remote work options where applicable.

The ideal candidate has 1–2 years of hands-on SEM experience, strong Excel skills, and familiarity with Google Analytics and Data Studio, plus Google Ads and Microsoft Ads.

Qualifications

• Minimum 1-2 years of SEM/Paid Search campaign management experience across multiple advertisers.
• Proficient in MS Excel.
• Experience with website analysis using Google Analytics and Data Studio.
• Experience working with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree with concentration in marketing, business, or related field preferred.

Responsibilities

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance with client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third‑party reporting tools, such as Search Ads 360 and Google Analytics.

Skills

MS Excel

Google Analytics

Data Studio

Google Ads

Microsoft Ads

Google Ads Certification

Microsoft Ads Certification

Education

Bachelor's degree in marketing or business

Job description

Job Summary

The PPC / Paid Search Analyst is responsible for implementing Pay Per Click media strategies for our clients. This person can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third‑party reporting tools, such as Search Ads 360 and Google Analytics.

Qualifications

• Minimum of 1-2 years of experience in successfully managing SEM/Paid Search campaigns across multiple advertisers.
• Proficient in MS Excel.
• Experience with website analysis using a variety of analytics tools including Google Analytics and Data Studio.
• Experience working with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree with a concentration in marketing, business, or related field preferred.

Location: Metro Manila, Philippines

Job Type: Full‑Time (On‑Site)

Work Setup & Shift: Remote | Night Shift

Terms & conditions apply.