Paid Media Specialist

Propelrr; Philippines; On-site; PHP 180,000 - 240,000; Full time

Job summary

Propelrr, a digital marketing agency in the Philippines, is hiring a Jr. PPC Specialist to support planning, execution, monitoring, and optimization of paid advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.

You'll conduct keyword and audience research, manage budgets, create ad copy, track metrics like CTR, CPC, CPA, ROAS, and conversions, and collaborate with creative, content, SEO, and analytics teams to improve performance.

Qualifications

• 6+ months of experience in PPC, paid media, or digital marketing
• Basic understanding of PPC and SEM concepts
• Familiarity with Google Ads and Meta Ads
• Strong analytical and problem-solving skills
• Detail-oriented and highly organized
• Good written and verbal communication skills
• Able to manage multiple campaigns and deadlines
• Willingness to learn and develop PPC expertise

Responsibilities

• Set up, manage, and monitor PPC campaigns
• Conduct keyword research and audience research
• Assist with media planning and budget allocation
• Create and optimize ad copy
• Monitor campaign budgets and spending
• Track key performance metrics, including CTR, CPC, CPA, ROAS, and conversions
• Conduct A/B testing and campaign experiments
• Identify underperforming campaigns and recommend improvements
• Prepare regular PPC performance reports
• Coordinate with creative, content, SEO, analytics, and other marketing teams

Skills

PPC

Paid media

Digital marketing

Analytics

Communication

Education

6+ months PPC/digital marketing

Job description

About the role

Jr. PPC (Pay Per Check) Specialist

Support the planning, execution, monitoring, and optimization of paid advertising campaigns. Work across platforms such as Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads to help develop PPC strategies aligned with client and business goals.

Key responsibilities

• Set up, manage, and monitor PPC campaigns

• Conduct keyword research and audience research

• Assist with media planning and budget allocation

• Create and optimize ad copy

• Monitor campaign budgets and spending

• Track key performance metrics, including CTR, CPC, CPA, ROAS, and conversions

• Conduct A/B testing and campaign experiments

• Identify underperforming campaigns and recommend improvements

• Prepare regular PPC performance reports

• Coordinate with creative, content, SEO, analytics, and other marketing teams

About you

• At least 6 months of experience in PPC, paid media, digital marketing, or a related field

• Basic understanding of PPC and SEM concepts

• Familiarity with Google Ads and Meta Ads

• Strong analytical and problem-solving skills

• Detail-oriented and highly organized

• Good written and verbal communication skills

• Able to manage multiple campaigns and deadlines

• Willingness to learn and develop PPC expertise