Growth-Oriented Paid Ads Strategist

Mycloudcrew

Metro Manila

On-site

PHP 300,000 - 600,000

Full time

14 days+

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Job summary

Mycloudcrew is seeking a data-driven Paid Ads Specialist in Metro Manila to plan, manage, and optimize digital campaigns across Meta, Google, TikTok, LinkedIn, and YouTube. You will conduct audience research, manage budgets, and drive conversions with A/B testing and landing-page optimization.

Join our team to craft compelling ad copy, collaborate with designers and copywriters, and deliver actionable performance insights weekly and monthly.

Qualifications

Strong experience with Meta Ads Manager and Google Ads.
Experience in campaign tracking, analytics, and conversion optimization.
Knowledge of audience segmentation and retargeting strategies.
Strong analytical and problem-solving skills.
Excellent communication and project management abilities.
Ability to manage multiple campaigns and deadlines.

Responsibilities

Develop and execute paid advertising strategies aligned with client goals.
Create, launch, and manage campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube Ads.
Conduct audience research, targeting, and retargeting setup.
Manage advertising budgets and bidding strategies.
Monitor campaign performance daily and optimize for conversions, CTR, ROAS, and CPC.
Perform A/B testing on ad creatives, copy, headlines, and landing pages.
Adjust targeting, placements, and budgets based on performance data.
Identify scaling opportunities for successful campaigns.
Collaborate with designers and copywriters for ad creatives.
Develop compelling ad copy and calls-to-action.
Ensure creatives align with brand messaging and campaign objectives.
Track and analyze campaign performance metrics.
Prepare weekly and monthly performance reports.
Provide actionable insights and recommendations.
Monitor conversion tracking, pixels, and analytics tools.
Support lead generation and customer acquisition strategies.
Coordinate with sales or marketing teams to improve conversion funnels.
Assist with landing page optimization and marketing automation workflows.

Skills

Meta Ads Manager

Google Ads

Campaign tracking

Audience segmentation

A/B testing

Analytics

Communication

Project management

Tools

Google Analytics

Google Tag Manager

CRM tools

Job description

We are looking for a data-driven and results-oriented Paid Ads Specialist to plan, manage, and optimize digital advertising campaigns across multiple platforms. The ideal candidate has strong experience in paid media strategy, audience targeting, campaign optimization, and performance analysis to generate leads, sales, and brand awareness.

Key Responsibilities

Develop and execute paid advertising strategies aligned with client goals
Create, launch, and manage campaigns across platforms such as Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and YouTube Ads
Conduct audience research, targeting, and retargeting setup
Manage advertising budgets and bidding strategies

Campaign Optimization

Monitor campaign performance daily and optimize for conversions, CTR, ROAS, and CPC
Perform A/B testing on ad creatives, copy, headlines, and landing pages
Adjust targeting, placements, and budgets based on performance data
Identify scaling opportunities for successful campaigns

Creative & Content Coordination

Collaborate with graphic designers, video editors, and copywriters for ad creatives
Develop compelling ad copy and calls-to-action
Ensure creatives align with brand messaging and campaign objectives

Analytics & Reporting