Philippines Marketing Lead: Growth, Brand & Compliance

PT Talenta Eksekutif Asia; Makati; On-site; PHP 900,000 - 1,800,000; Full time

Job summary

Confidential in the Philippines is seeking a Marketing Manager to lead the market's integrated marketing strategy and campaigns for Taguig-based operations. The role oversees brand growth, local marketing teams, and external agencies to drive customer acquisition while staying compliant with local advertising regulations.

The position reports to executive leadership and bridges local execution with regional objectives to accelerate market expansion and awareness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related discipline.
• Filipino national.
• 6-10 years of progressive marketing experience, including leadership responsibilities.
• Proven experience leading integrated marketing campaigns and brand growth initiatives.
• Experience managing marketing teams, agencies, and cross-functional stakeholders.
• Background in Technology, E-commerce, or other high-growth consumer businesses is highly preferred.
• Strong expertise in digital marketing, brand management, social media, influencer marketing, performance marketing, and consumer acquisition.
• Familiarity with marketing compliance within regulated industries is an advantage.
• Excellent leadership, stakeholder management, project management, and communication skills.
• Professional English proficiency is mandatory.

Responsibilities

• Develop and execute integrated marketing strategies aligned with business growth objectives and market expansion plans.
• Lead end-to-end marketing campaigns across digital marketing, social media, influencer marketing, PR, partnerships, brand activation, and performance marketing.
• Identify consumer trends, market opportunities, and competitive insights to strengthen market positioning.
• Manage, mentor, and develop the local marketing team while driving campaign performance and professional growth.
• Oversee relationships with advertising agencies, media partners, PR firms, influencers, and external creative vendors.
• Monitor campaign performance, marketing budgets, KPIs, and ROI to optimize marketing effectiveness.
• Collaborate with regional stakeholders, product teams, operations, and public affairs to ensure consistent brand execution.
• Ensure all marketing communications comply with Philippine financial advertising regulations and corporate governance standards.

Skills

Leadership

Digital Marketing

Brand Management

Social Media

Influencer Marketing

Performance Marketing

Campaign Management

Stakeholder Management

Education

Bachelor's degree

Job description

Confidential in the Philippines is seeking a Marketing Manager to lead the market's integrated marketing strategy and campaigns for Taguig-based operations. The role oversees brand growth, local marketing teams, and external agencies to drive customer acquisition while staying compliant with local advertising regulations.

The position reports to executive leadership and bridges local execution with regional objectives to accelerate market expansion and awareness.