Philippines Content Strategist — Regional Adaptation Lead

Mash Company; Philippines; On-site; PHP 450,000 - 700,000; Full time

Job summary

Mash Company in the Philippines is seeking a Content Strategist to adapt an existing APAC content strategy for the local market. This fixed-scope sprint project will deliver a market-specific adaptation pack guiding local teams while maintaining the overarching strategic direction.

The role combines strategic thinking with strong local market expertise, translating broad regional strategies into locally meaningful recommendations and working with the regional team to ensure coherence and impact.

Qualifications

• 3+ years of experience developing content strategies, marketing strategies, or editorial frameworks for the Philippines audiences.

Responsibilities

• Review an existing APAC content strategy and identify opportunities for adaptation to the Philippines market.
• Develop a comprehensive Regional Adaptation Pack (approximately 10 pages) that provides practical guidance for local execution.
• Identify local content priorities, audience behaviours, cultural insights, messaging considerations, and relevant content opportunities.
• Recommend platform-specific considerations based on local digital and social media consumption habits.
• Ensure recommendations remain aligned with the existing regional strategy while enhancing local relevance.
• Present insights in a clear, concise, and actionable format suitable for regional and local stakeholders.
• Work independently while collaborating with the regional team throughout the project.

Skills

Content strategy

Marketing strategy

Editorial frameworks

English communication

Job description

Mash Company in the Philippines is seeking a Content Strategist to adapt an existing APAC content strategy for the local market. This fixed-scope sprint project will deliver a market-specific adaptation pack guiding local teams while maintaining the overarching strategic direction.

The role combines strategic thinking with strong local market expertise, translating broad regional strategies into locally meaningful recommendations and working with the regional team to ensure coherence and impact.