Senior Content & Creative Strategy Lead

DigiPlus Interactive Corp; Taguig; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

DigiPlus Interactive Corp in the Philippines seeks a Senior Content & Creative Strategist to translate business goals into engaging consumer experiences, beyond copywriting. You’ll shape strategic content, creative concepts, and integrated campaigns with insights-driven narratives.

Collaborating with Creative, Operations, Marketing and Brand teams, you’ll lead campaign concepts, content ecosystems, and visual storytelling to elevate the brand and deepen audience affinity.

Qualifications

• Bachelor's degree in communications, marketing, or related field is required.
• 5–8 years of experience in content/creative strategy or integrated marketing.
• Proven ability to conceptualize campaigns from strategy through execution.
• Strong portfolio showcasing campaigns, storytelling, copywriting, and creative thinking.
• Basic graphic design and basic video editing skills.

Responsibilities

• Develop strategic content plans aligned with objectives and audience insights.
• Lead ideation and conceptualization of integrated campaigns from insight to execution.
• Build campaign narratives, key messages, and content pillars across channels.
• Translate business initiatives into user-centric content and creative ideas.
• Develop visual communication directions to enhance storytelling and campaign impact.
• Create mood boards, wireframes, and simple mock-ups for idea communication.

Skills

Content strategy

Creative strategy

Campaign conceptualization

Storytelling

Copywriting

Brand building

Cross-functional collaboration

Education

Bachelor's Degree in Communications, Marketing, Advertising, Journalism, Multimedia, or related field

Tools

Graphic design basics

Video editing basics

Job description

DigiPlus Interactive Corp in the Philippines seeks a Senior Content & Creative Strategist to translate business goals into engaging consumer experiences, beyond copywriting. You’ll shape strategic content, creative concepts, and integrated campaigns with insights-driven narratives.

Collaborating with Creative, Operations, Marketing and Brand teams, you’ll lead campaign concepts, content ecosystems, and visual storytelling to elevate the brand and deepen audience affinity.