E-commerce Media Officer (Performance and Analytics)

MEGA PRIME FOODS INCORPORATED; Philippines; On-site; PHP 391,000 - 614,000; Full time

Job summary

MEGA PRIME FOODS INCORPORATED is seeking an E-Commerce Media Officer to oversee digital content and coordinate e-commerce and performance marketing across online platforms. You will ensure timely campaigns, accurate product content, and data-driven optimization to boost online sales.

Responsibilities include managing listings on Lazada, Shopee, and TikTok Shop, collaborating with Marketing, Sales, and external agencies, and analyzing key metrics like ROAS, CTR, and CPC to drive improvements.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Create, manage, and update product listings, digital content, and assets across e-commerce platforms.

Skills

Content management

E-commerce marketing

Performance marketing

Data analytics

Campaign optimization

Analytical skills

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Lazada

Shopee

TikTok Shop

Excel/Google Sheets

Google Analytics

Job description

Job Summary
The E-Commerce Media Officer is responsible for managing digital content and coordinating e-commerce and performance marketing initiatives across online platforms. The role ensures timely execution of campaigns, maintains accurate and engaging product content, and uses digital performance data and analytics to optimize campaigns, enhance brand visibility, and drive online sales.

Key Responsibilities

• Create, manage, and update product listings, digital content, and assets across e-commerce platforms.

• Coordinate with Marketing, Sales, Creative, and external agencies to execute e-commerce and performance marketing campaigns.

• Support the planning and execution of paid media, sponsored ads, and platform-specific advertising initiatives across Shopee, Lazada, TikTok Shop, and other digital platforms.

• Ensure content accuracy, brand consistency, and timely implementation of promotional and campaign updates.

• Monitor and analyze campaign performance, including sales, traffic, conversion, ROAS, CTR, CPC, and other key digital KPIs.

• Prepare performance reports and data-driven insights to identify opportunities and recommend campaign improvements.

• Coordinate promotional calendars, digital assets, campaign requirements, and platform submissions.

• Work with internal and external partners to optimize campaign performance and maximize digital media investments.

• Monitor e-commerce trends, platform developments, consumer behavior, and digital marketing best practices to support continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• At least 2–3 years of experience in e-commerce, digital marketing, performance marketing, content management, or a similar role, preferably in the FMCG industry.

• Experience managing content and campaigns on e-commerce platforms such as Lazada, Shopee, and TikTok Shop is an advantage.

• Hands-on experience in performance marketing, paid digital media, or e-commerce advertising is highly preferred.

• Strong data analytics and reporting skills, with the ability to interpret campaign performance and translate data into actionable insights.

• Familiarity with digital marketing metrics such as ROAS, conversion rate, CTR, CPC, CPA, traffic, and online sales performance.

• Strong organizational, communication, coordination, and analytical skills.

• Proficient in Excel/Google Sheets; experience with digital analytics or advertising platforms is an advantage.