Performance Marketing Specialist

Crowdsource Solutions Inc.; Makati; On-site; PHP 360,000 - 540,000; Full time

Job summary

Crowdsource Solutions Inc. is seeking a Digital Marketing Specialist to lead campaigns, manage online channels, and create content. You will analyze performance, optimize based on data, and own outcomes across platforms like Facebook, Instagram, Google Ads, and LinkedIn. Independent decision-making and budget adjustments are expected.

You will develop graphics, short-form video content, compelling ad copy, and coordinating social media efforts while driving measurable results for the business.

Qualifications

• 2+ years in digital marketing, performance marketing, or online advertising.
• Hands-on with Facebook/Instagram Ads and Google Ads.
• Experience managing social media and digital channels.
• Strong analytical and decision-making skills.
• Experience creating graphics and short-form video content.
• Knowledge of Canva, CapCut, Adobe, or similar tools.
• Understanding of CPL, conversion rate, CPA, ROAS.
• Able to work independently and own campaign performance.

Responsibilities

• Plan, launch, and manage digital campaigns across Facebook, Instagram, Google Ads, LinkedIn, and other platforms.
• Monitor leads, conversions, cost per lead, sales, and ROAS to evaluate performance.
• Analyze behavior and data to identify what works and optimize.
• Adjust, pause, expand, or pivot campaigns based on performance.
• Recommend budget changes (increase, reduce, redistribute).
• Identify high-performing products/audiences/markets and shift effort.
• Create graphics, ad creatives, social content, banners, and short-form videos.
• Develop ad copy, headlines, CTAs, and promo messaging.
• Manage social accounts, scheduling, posting, engagement, campaigns.
• Conduct audience, keyword, competitor, and market research.
• Monitor analytics, pixels, and measurement tools.
• Conduct A/B testing of ads, creatives, audiences, offers, messaging.
• Track lead quality and sales results to prove ROI.
• Prepare performance reports with insights and actions.
• Stay updated on platforms, trends, and demand.

Skills

Digital marketing

Performance marketing

Analytics

Independent ownership

Social media management

Content creation

A/B testing

Decision making

Tools

Canva

CapCut

Adobe tools

Job description

Crowdsource Solutions Inc. is seeking a Digital Marketing Specialist to lead campaigns, manage online channels, and create content. You will analyze performance, optimize based on data, and own outcomes across platforms like Facebook, Instagram, Google Ads, and LinkedIn. Independent decision-making and budget adjustments are expected.

You will develop graphics, short-form video content, compelling ad copy, and coordinating social media efforts while driving measurable results for the business.