Performance-Driven Digital Marketing Specialist

Crowdsource Solutions, Inc.

Makati

Presencial

PHP 360 000 - 600 000

Tempo integral

Há 8 dias

Uma candidatura completa num minuto

Currículo e carta de apresentação personalizados, prontos a enviar.

Ultrapassa os filtros ATS

Resumo da oferta

Crowdsource Solutions, Inc. is seeking a strategic Digital Marketing Specialist in Metro Manila to manage end-to-end digital campaigns across Facebook, Instagram, Google Ads and more. You will analyze performance, optimize budgets, and own campaign results with a data-driven mindset.

Responsibilities include creating engaging creatives, writing ad copy, managing social channels, and conducting market research to drive tangible business outcomes. Independence and proactive testing are essential.

Qualificações

At least 2 years of experience in digital marketing or online advertising.
Hands-on experience with Facebook/Instagram Ads and Google Ads.
Experience managing social media and digital marketing channels.
Strong analytical and decision-making skills.
Experience creating graphics and short-form video content.
Knowledge of CPL, CPA, ROAS metrics.
Able to work independently and take ownership of campaign performance.

Responsabilidades

Plan, launch, and manage digital advertising campaigns across Facebook, Instagram, Google Ads, LinkedIn, and other relevant platforms.
Monitor leads, conversions, cost per lead, sales, and ROAS to evaluate campaign performance.
Analyze customer behavior and campaign data to identify what is working and make informed optimization decisions.
Adjust, pause, expand, or pivot campaigns based on performance.
Recommend when to increase, reduce, redistribute, or pause advertising budgets.
Identify high-performing products, services, audiences, and markets and shift advertising efforts accordingly.
Create engaging graphics, ad creatives, social media content, banners, and short-form videos/reels.
Develop ad copy, headlines, calls-to-action, and promotional messaging.
Manage social media accounts, including scheduling, posting, engagement, and promotional campaigns.
Conduct audience, keyword, competitor, and market research.
Monitor analytics, conversion tracking, pixels, and other measurement tools.
Conduct A/B testing of ads, creatives, audiences, offers, and messaging.
Monitor lead quality and sales results to ensure marketing efforts generate actual business results.
Prepare performance reports highlighting results, issues, insights, and recommended actions.
Stay updated on digital advertising platforms, marketing trends, competitors, and customer demand.