Performance Marketing (Entry Level) | Hybrid Work Setup

ZALORA Group; Muntinlupa; On-site; PHP 279,000 - 469,000; Full time

Job summary

ZALORA Group in the Philippines is seeking a fresh graduate to join our Performance Marketing team. You will leverage AI tools to automate tasks, optimize campaigns, and build small scripts that speed up workflows while questioning data and uncovering insights.

The role goes beyond posting ads; you will analyze performance, collaborate with CRM and product teams, and translate numbers into clear actions for leadership reviews.

Qualifications

• Strong analytical and quantitative reasoning; able to draw conclusions from data.
• Hands-on familiarity with AI tools (e.g., ChatGPT, Claude) to research, analyze, write scripts, or automate tasks.
• Basic scripting or spreadsheet automation ability is a strong plus (e.g., Google Apps Script, Python).
• High curiosity and fast learning ability; minimal hand-holding needed.
• Clear, structured communication; able to explain data and recommendations simply.

Responsibilities

• Support planning, execution, and optimization of performance marketing campaigns across Meta, Google, TikTok, ASA etc.
• Help build and maintain catalogue-driven ads formats tied to product feed.
• Analyze campaign performance daily/weekly and translate data into actionable recommendations.
• Identify manual, repetitive tasks in campaign workflow and propose or build AI-assisted automation.
• Work with CRM and analytics data to understand customer behavior across acquisition and retention funnels.
• Assist in preparing performance summaries and insights for leadership reviews.
• Collaborate with creative, CRM, and category teams to align campaigns with business priorities.

Skills

Analytical thinking

Data-driven decisions

AI tooling familiarity

Education

Bachelor's degree in Economics, Statistics, Computer Science, Engineering, or related field

Tools

SQL

Python

Google Apps Script

Job description

ROLE SUMMARY:

ZALORA is Southeast Asia's leading fashion e-commerce platform, operating across the Philippines, Indonesia, Malaysia, Singapore, and Hong Kong. We're looking for a fresh graduate to join our Performance Marketing team — someone sharp, analytical, and genuinely comfortable using AI tools to work faster and smarter, not just someone who can run a checklist.

This isn't a traditional "post ads and pull reports" role. You'll be expected to question the data, spot what's not working, and actively look for ways to automate or speed up manual campaign work using AI — from optimizing creative and targeting to building your own small tools and scripts where useful.

RESPONSIBILITIES:

• Support the planning, execution, and optimization of performance marketing campaigns across Meta, Google, Tiktok, ASA etc
• Help build and maintain catalogue-driven ad formats (Carousel, Collection) tied to our product feed
• Analyze campaign performance daily/weekly and translate the numbers into clear, actionable recommendations
• Identify manual, repetitive tasks in the campaign workflow and propose or build AI-assisted ways to automate them
• Work with CRM and analytics data to understand customer behavior across acquisition and retention funnels
• Assist in preparing performance summaries and insights for leadership reviews
• Collaborate with creative, CRM, and category teams to align campaigns with business priorities

REQUIREMENTS:

• Fresh graduate of a Bachelor's Degree in Economics, Statistics, Computer Science, Engineering, or related field
• Strong analytical and quantitative reasoning — comfortable with numbers, spreadsheets, and drawing conclusions from data
• Genuine, hands-on familiarity with AI tools (ChatGPT, Claude, or similar) - able to use them to research, analyze, write scripts, or automate tasks, not just for generic Q&A
• Basic scripting/spreadsheet automation ability is a strong plus (e.g., Google Apps Script, Python, or similar)
• High curiosity and fast learning ability - this role moves quickly and expects you to figure things out with minimal hand-holding
• Clear, structured communication - able to explain data and recommendations simply

NICE TO HAVE:

• Prior exposure to Meta Ads Manager, Google Ads, or any paid media platform (internship, coursework, or personal projects)
• Experience with SQL, Python, or Google Apps Script
• Personal projects involving data scraping, automation, or AI tool-building

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

Want to stay ahead with our developments? Follow us at our LinkedIn page and know more about us from our career website.

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

ZALORA does not accept resumes or candidate submissions from third parties for any position, whether advertised or otherwise, unless ZALORA has entered into a valid written agreement with such third party and has expressly requested candidate referrals.

Any third party that submits unsolicited candidate information, resumes, or profiles without prior written authorization from ZALORA agrees that it has no entitlement to any placement fee, referral fee, or other compensation, even if the candidate is later hired or engaged by ZALORA or Global Fashion Group.