Junior Performance Marketing- App Marketing | Hybrid Work Setup

Zalora South East Asia; Philippines; On-site; PHP 320,000 - 520,000; Full time

Job summary

Zalora South East Asia is recruiting for a performance marketing role focused on planning, executing, and optimizing multi-channel campaigns across Google, Meta, TikTok, and ASA. You will analyze key performance metrics, collaborate with content and design teams, and drive cost-efficient results.

The ideal candidate holds a marketing-related degree, has 1.5+ years in performance marketing, and is proficient with major ad platforms and analytics tools.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1.5+ years hands-on experience in performance marketing (in-house or agency).
• Proficient in running paid campaigns across Meta, TikTok, Google, and Apple Search Ads.
• Familiarity with Appsflyer, Mixpanel, Looker for analytics and attribution.
• Strong understanding of CPA, ROAS, CPM, CPC, CTR, CR metrics.
• Skilled in budget pacing, performance tracking, and data-driven campaign mgmt.
• Detail-oriented with strong problem-solving and cross-team collaboration skills.

Responsibilities

• Plan, implement, and optimize performance marketing campaigns across multiple platforms.
• Leverage analytics and attribution tools to track full funnel performance and key metrics.
• Support A/B testing on creatives, audiences, and landing paths to improve results.
• Prepare regular performance reports, manage campaign budgets, and align with business targets.

Skills

Performance marketing

Campaign management

Budget pacing

Data analysis

Collaboration

Attention to detail

Analytics mindset

Education

Bachelor's degree in Marketing

Bachelor's degree in Business/Communications

Tools

Appsflyer

Mixpanel

Looker

Meta Ads

TikTok Ads

Google Ads

Apple Search Ads

Job description

RESPONSIBILITIES:

Campaign Strategy, Execution & Optimization

• Plan, implement, and optimize performance marketing campaigns across Google, Meta (Facebook/Instagram), TikTok, Apple Search Ads (ASA), and other emerging platforms.
• Leverage data analytics & attribution tools such as Appsflyer, Mixpanel, and Looker to track full funnel campaign performance and analyze key metrics (CPA, ROAS, CPM, CPC, CTR, CR etc.), and ensure cost-effective results.
• Support A/B testing initiatives across creatives, audience targeting, and user redirection to drive continuous improvement.
• Prepare regular performance reports, manage campaign budgets efficiently, and ensure alignment with business targets.

Cross-Functional Stakeholder Engagement

• Coordinate with internal teams to manage creative timelines and ensure timely delivery for campaign launches.
• Collaborate closely with content and design teams to develop and optimize ad visuals and ad copy for performance-driven results.
• Ensure continuous alignment of campaign goals, timelines, and deliverables across all stakeholders.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum 1.5 year of hands-on experience in performance marketing (in-house or agency)
• Proficient in running paid campaigns across Meta Ads, TikTok Ads, Google Ads, and Apple Search Ads
• Familiarity with analytics and attribution tools such as Appsflyer, Mixpanel, and Looker
• Good understanding of key performance metrics including CPA, ROAS, CPM, CPC, CTR, and CR
• Skilled in budget pacing, performance tracking, and data-driven campaign management
• Detail-oriented with strong problem-solving skills and the ability to collaborate effectively across teams

Wonder how it's like to build your career with ZALORA? Inspired by employees, we believe you'll be in for:

• An exciting platform to make your success story
• Have the utmost care for your mental and physical wellbeing
• Flexibility weaved into your lifestyle
• A seamless work environment with a friendly & team-fueled culture
• Career growth aligned to your professional and personal needs and goals

The ZALORA Story

ZALORA is Asia’s leading online fashion, beauty, and lifestyle destination, and part of Global Fashion Group. As one of the region’s pioneering large-scale e-commerce platforms, ZALORA has established a strong presence across Southeast Asia, with key markets in Singapore, Indonesia, Malaysia, the Philippines, and Hong Kong, and receives over 50 million visits monthly.

Consent Disclaimer

By submitting your application for this role, you consent to ZALORA collecting, using, processing, and disclosing the personal data contained in your application and any supporting documents for recruitment-related purposes, including assessing and evaluating your suitability for the present role and for other positions and career opportunities within ZALORA. Your personal data may be shared within the ZALORA Group and with authorized third-party service providers on a need-to-know basis for these purposes.

Where applicable, your personal data may also be stored or processed on systems or servers operated by ZALORA’s service providers, including providers located outside the jurisdiction in which your data was collected. You may request access to or correction of your personal data held by ZALORA by contacting the relevant ZALORA contact point or Data Protection Officer.