Performance Management Specialist

Hebe Beauty Philippines; Philippines; On-site; PHP 279,000 - 446,000; Full time

Job summary

Hebe Beauty Philippines is seeking a driven Performance Marketing Associate to manage Meta CPAS campaigns for Shopee and Lazada, from setup to optimization. You will monitor performance, adjust targeting and budgets, and ensure accurate linking between Meta accounts, business managers, and partner platforms, while collaborating with a small, fast-paced team to meet KPIs and deadlines.

The role requires 1–2 years of digital advertising experience, proficiency in Meta Ads Manager, and strong

Qualifications

• 1–2 years of experience in digital advertising or e-commerce media buying, specifically Meta CPAS campaigns.
• Proficient in Meta Ads Manager.
• Strong analytical and problem-solving skills with a keen eye for details.
• Excellent organizational and time management skills; able to manage multiple campaigns and deadlines.
• Self-starter who can work independently while collaborating closely with a small, fast-paced team.

Responsibilities

• Set up Meta CPAS Ads for Shopee and Lazada, including prospecting, retargeting, and traffic campaigns.
• Ensure linking between Meta ad accounts, business managers, and partner platforms.
• Follow campaign structure guidelines and platform best practices per campaign type.
• Monitor ad performance daily and adjust targeting, creatives, bids, or placements to achieve KPIs.
• Optimize campaigns based on CTR, ROAS, CPC, CPM, and conversion metrics.
• Track campaign results through Meta Ads Manager and Shopee/Lazada Ads dashboards.
• Detect issues early and flag for resolution.
• Implement campaign plans, budget phasing, and promotional schedules as outlined by the Performance Marketing Manager.
• Coordinate with internal teams to gather assets and ensure campaign readiness before deadlines.

Skills

Analytical thinking

Problem solving

Time management

Attention to detail

Organizational skills

Independent worker

Team collaboration

Tools

Meta Ads Manager

Job description

- Set up Meta CPAS Ads for Shopee and Lazada, including prospecting, retargeting, and traffic campaigns.

- Ensure accurate linking between Meta ad accounts, business managers, and partner platforms.

- Follow campaign structure guidelines and platform best practices per campaign type (Mega campaigns, monthly double days, etc.).

2. Campaign Optimization:

- Monitor ad performance daily and adjust targeting, creatives, bids, or placements to achieve KPIs.

- Optimize campaigns based on CTR, ROAS, CPC, CPM, and conversion metrics.

3. Performance Monitoring:

- Track campaign results through Meta Ads Manager and Shopee/Lazada Ads dashboards.

- Detect issues early (e.g., under delivery, overspending, low conversion) and flag for resolution.

4. Execution Support:

- Implement campaign plans, budget phasing, and promotional schedules as outlined by the Performance Marketing Manager.

- Coordinate with internal teams to gather assets and ensure campaign readiness before deadlines.

Qualifications:

• 1–2 years of experience in digital advertising or e-commerce media buying, specifically Meta CPAS campaigns.
• Proficient in Meta Ads Manager
• Strong analytical and problem-solving skills with a keen eye for details.
• Excellent organizational and time management skills; able to manage multiple campaigns and deadlines.
• Self-starter who can work independently while collaborating closely with a small, fast-paced team