Digital Marketing Associate

Robinsons Land Corporation; Pasig; On-site; PHP 300,000 - 460,000; Full time

Job summary

Robinsons Land Corporation is seeking a Digital Marketing Associate to enhance online presence and brand visibility through strategic social media management. You will plan, create, and execute campaigns, manage platforms, and engage with online communities to drive awareness and engagement.

You will analyze performance metrics, prepare monthly insights, support campaigns and product launches, and stay ahead of trends with cross-functional teams.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Strong writing, editing, and visual storytelling skills.
• Familiarity with Canva, Adobe Creative Suite, Meta Business Suite, and analytics platforms.
• Knowledge of SEO, SEM, and social media advertising is a plus.
• Creative, detail-oriented, and able to work independently and in a team.

Responsibilities

• Develop and implement social media strategies aligned with marketing goals.
• Manage day-to-day operations of social media accounts across platforms.
• Create content with designers to ensure brand consistency across digital platforms.
• Monitor comments and messages; foster online community growth.
• Track performance metrics and prepare monthly insights reports.
• Assist in planning and executing digital marketing campaigns including paid ads.
• Stay updated on digital trends and recommend innovative approaches to enhance online presence.

Skills

Writing

Editing

Visual storytelling

Creative

Detail-oriented

Team player

SEO/SEM

Education

Bachelor's degree in Marketing, Communications or related field

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Analytics platforms

Job description

The Digital Marketing Associate plays a key role in enhancing the company’s online presence and brand visibility through strategic social media management. This role involves planning, creating, and executing digital campaigns, managing social media platforms, analyzing performance metrics, and engaging with online communities to drive brand awareness and customer engagement.

Key Responsibilities:

• Social Media Management : Develop and implement social media strategies aligned with marketing goals. Manage day-to-day operations of social media accounts (Facebook, Instagram, LinkedIn, TikTok, X, etc.).
• Content Creation & Coordination : Collaborate with graphic designers, photographers, and videographers to produce high-quality digital content. Ensure brand consistency across all digital platforms.
• Community Engagement : Monitor and respond to comments, messages, and mentions in a timely and professional manner. Foster online community growth and engagement.
• Analytics & Reporting : Track and analyze performance metrics (reach, engagement, conversions). Prepare monthly reports with insights and recommendations for improvement.
• Campaign Support : Assist in planning and executing digital marketing campaigns including paid ads. Coordinate with internal teams for product launches, promotions, and events.
• Trend Monitoring : Stay updated on digital trends, platform updates, and competitor activities. Recommend innovative approaches to enhance digital presence.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or any related field.
• Strong writing, editing, and visual storytelling skills.
• Familiarity in tools like Canva, Adobe Creative Suite, Meta Business Suite, and analytics platforms.
• Knowledge of SEO, SEM, and social media advertising is a definite plus, but not required.
• Creative, detail-oriented, and able to work independently and in a team.