Paid Social & Programmatic Lead — Growth & AI-Driven

Rocket Clicks; Philippines; Remote; PHP 540,000 - 860,000; Full time

Benefits offered by this job

10 Paid Vacation Days

5 Paid Sick Days

Paid Company Holidays

Maternity Leave

Paternity Leave

Bereavement Leave

Job summary

Rocket Clicks in the Philippines is seeking an Associate Paid Social & Programmatic Lead to own execution of paid social and programmatic media across our client roster. You will manage meta and DSP campaigns, design audiences, brief creatives, and analyze performance to drive lead quality and cost efficiency.

You will collaborate with the Director of Paid Media, delivering complete recommendations with clear hypotheses, costs, outcomes, and trade-offs.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field preferred.
• Certifications in Meta Blueprint, Google Ads, GA4, LinkedIn Marketing or DSP credentials are a plus.

Responsibilities

• Build, launch, manage, and optimize paid social campaigns across Meta, LinkedIn, TikTok, Snapchat, Reddit, X, and YouTube.
• Own programmatic display and CTV execution in DSPs, including inventory quality control and frequency capping.
• Consolidate paid social and programmatic work and establish one consistent standard for channel builds and naming.
• Own channel architecture across accounts including objectives, audiences, exclusions, placements, budgets, and naming conventions.
• Maintain budget pacing and surface pacing risks before shortfalls.
• Diagnose cost per lead increases, creative fatigue, audience saturation, and tracking issues; identify root causes across elements.
• Direct Paid Media Specialists and review work before it ships.
• Stay current on platform changes, policy shifts, signal loss, and AI ad product updates.
• Write creative briefs with offers, audiences, testing structures, and requirements.
• Plan creative testing and review creative for message match and brand alignment.
• Specify landing page requirements and QA published pages against briefs.

Skills

Advanced Meta Ads

Programmatic media

Lead generation

Creative briefs

AI workflow tools

Education

Bachelor's degree in Marketing, Communications, Business, Data Analytics, or related field

Tools

StackAdapt

Simpli.fi

GA4

GTM

Canva

Figma

Job description

Rocket Clicks in the Philippines is seeking an Associate Paid Social & Programmatic Lead to own execution of paid social and programmatic media across our client roster. You will manage meta and DSP campaigns, design audiences, brief creatives, and analyze performance to drive lead quality and cost efficiency.

You will collaborate with the Director of Paid Media, delivering complete recommendations with clear hypotheses, costs, outcomes, and trade-offs.