Paid Search Analyst

MicroSourcing; Manila; On-site; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Healthcare coverage day 1

Bonuses

Paid time off with cash conversion

Group life insurance

Team events

Job summary

MicroSourcing in Metro Manila (Philippines) is seeking a Paid Search Analyst to implement and optimize PPC campaigns for multiple clients. The role is full-time with remote work options and requires strong data analysis to drive campaign performance.

You will monitor bids, budgets, and key metrics, provide ad copy suggestions, and collaborate with internal teams. The ideal candidate has 1–2 years of SEM experience, proficiency in Excel, and familiarity with Google Ads and Analytics.

Qualifications

• 1–2 years of experience managing SEM/Paid Search campaigns.
• Proficient in MS Excel.
• Experience with Google Analytics and Data Studio.
• Experience with Google Ads and Microsoft Ads.
• Google/Microsoft Ads certifications preferred.
• Bachelor's degree in marketing, business, or related field preferred.

Responsibilities

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, budget caps, impression share, quality score and other campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for major metrics.
• Monitor dashboards and reporting tools; highlight key areas of client goals.
• Collaborate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client-facing attribution reports using internal and third-party tools (e.g., Search Ads 360, Google Analytics).

Skills

PPC campaign management

Data analysis

Excel proficiency

Google Ads

Microsoft Ads

Communication skills

Education

Bachelor's degree in marketing/business

Tools

Google Analytics

Google Data Studio

Job description

Paid Search Analyst – Position located in Metro Manila, Philippines. Full‑time, remote work.

Job Summary

The PPC / Paid Search Analyst is responsible for implementing Pay Per Click media strategies for our clients. This person can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas Of Responsibility

• Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
• Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
• Provide creative copy suggestions and graphical ad templates.
• Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
• Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
• Cooperate with internal teams on campaign development, timelines, results, and optimizations.
• Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
• Prepare client facing attribution reports by utilizing both internal and third-party reporting tools, such as Search Ads 360 and Google Analytics.

Professional Competencies

• Strong analytical mindset and ability to make on data‑driven decisions.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi‑task in a deadline‑driven atmosphere.
• Ability to clearly and effectively articulate thoughts and ideas.
• Ready to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
• High levels of integrity, autonomy, and self‑motivation.
• Excellent organizational, project management and time management skills.

Professional Skills & Qualifications

• Minimum of 1‑2 years of experience in successfully managing SEM/Paid Search campaigns across multiple advertisers.
• Proficient in MS Excel.
• Experience with website analysis using a variety of analytics tools including Google Analytics and Data Studio.
• Experience working with Google Ads and Microsoft Ads.
• Certifications in Google Search and Microsoft Ads preferred.
• Bachelor's degree with a concentration in marketing, business, or related field preferred.

Benefits

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time‑off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work‑Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.