Paid Media Specialist | WFH, Day shift

MicroSourcing; Manila; On-site; PHP 335,000 - 603,000; Full time

Job summary

MicroSourcing is hiring a Paid Media Specialist to lead paid social and search campaigns from our Manila-based team. You will manage Meta, LinkedIn, and Google Ads initiatives, monitor budgets and performance, and drive optimization across multiple channels.

You’ll work with programmatic platforms like Adform and DV360, prepare reports, and ensure accurate tracking with pixels and UTMs. This role emphasizes data-driven decisions, attention to detail, and collaboration in a dynamic environment.

Qualifications

• 1–2 years hands-on experience managing paid social and paid search campaigns.
• Proficiency with Meta Ads Manager, Google Ads Search, and LinkedIn Campaign Manager.
• Knowledge of pixels, tags, UTMs, and conversion actions.
• Strong data analysis skills and attention to detail.

Responsibilities

• Build and manage paid social campaigns across Meta and LinkedIn.
• Build and optimize Google Ads Search campaigns, including keywords and bidding.
• Monitor pacing, budgets, performance, and delivery.
• Optimize campaigns across bids, audiences, budgets, and creative.
• Support programmatic display campaigns through Adform and DV360.
• Prepare performance reports and identify trends and opportunities.
• QA tracking/measurement: pixels, tags, conversions, UTMs.
• Troubleshoot issues and document findings clearly.
• Maintain campaign docs, testing logs, and reporting.

Skills

Paid social management

Paid search management

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Excel/Sheets

Data analysis

Attention to detail

Time management

English comms

Tools

Adform

DV360

Campaign Manager 360

Microsoft Advertising

TikTok Ads

Job description

Discover your 100% YOU with MicroSourcing!

Position:

Paid Media Specialist

Work setup & shift:

WFH, Day shift

Why join MicroSourcing?

You’ll Have

Competitive Rewards:

Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.

A Collaborative Spirit:

Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony:

Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth:

Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork:

Be part of a company that celebrates diversity and fosters an inclusive culture.

Your Role

As a Paid Media Specialist, you will:

• Build and manage paid social campaigns across Meta and LinkedIn.
• Build and optimize Google Ads Search campaigns, including keywords, negative keywords, ad copy, and bidding.
• Monitor campaign pacing, budgets, performance, and delivery.
• Optimize campaigns across bids, audiences, keywords, budgets, and creative.
• Support programmatic display campaigns through Adform and DV360.
• Prepare performance reports and identify trends and optimization opportunities.
• Perform tracking and measurement QA, including pixels, tags, conversion actions, and UTM parameters.
• Troubleshoot campaign and platform issues and escalating concerns with clear findings.
• Maintain accurate campaign documentation, testing logs, and reporting.

What You Need

Non-negotiables

• 1–2 years of hands-on experience managing paid social and paid search campaigns; strong internship or graduate experience may be considered.
• Practical experience with Meta Ads Manager, Google Ads Search, and LinkedIn Campaign Manager.
• Working knowledge of campaign measurement, including pixels, tags, conversion actions, and UTMs.
• Strong ability to analyze performance data and identify trends.
• Proficiency in Excel or Google Sheets.
• Excellent attention to detail, time management, written English, and communication skills.
• Proactive, coachable, and able to manage multiple campaigns effectively.

Preferred Skills/expertise

• Google Ads Search or Meta Blueprint certification, or willingness to obtain certification within three months.
• Exposure to Adform, DV360, Campaign Manager 360, Microsoft Advertising, or TikTok Ads.
• Experience with campaign testing, optimization, and performance reporting.
• Strong interest in data-driven performance marketing.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit MicroSourcing.

Terms & conditions apply