Performance Marketing Specialist | WFH, Day shift

MicroSourcing; Manila; On-site; PHP 360,000 - 600,000; Full time

Benefits offered by this job

Healthcare on day one

Performance bonuses

Paid time-off with cash conversion

Group life insurance

Job summary

MicroSourcing in the Philippines is seeking a Performance Marketing Specialist to work from home on a day shift. You will build and manage paid social campaigns across Meta and LinkedIn, and create Google Ads Search campaigns with careful keyword strategy and bidding.

You will monitor pacing, budgets, and performance, optimize campaigns across channels, and support programmatic display via Adform and DV360.

Qualifications

• 1-2 years hands-on experience managing paid social and paid search campaigns.
• Experience with Meta Ads Manager, Google Ads and LinkedIn Campaign Manager.
• Knowledge of campaign measurement: pixels, tags, UTMs.
• Strong data analysis and optimization skills.
• Proficiency in Excel or Google Sheets.
• Excellent attention to detail and time management.
• Clear communication and proactive mindset.

Responsibilities

• Build and manage paid social campaigns across Meta and LinkedIn.
• Build and optimize Google Ads Search campaigns, including keywords and bidding.
• Monitor campaign pacing, budgets, performance and delivery.
• Optimize campaigns across bids, audiences, keywords, budgets and creative.
• Support programmatic display campaigns through Adform and DV360.
• Prepare performance reports and identify trends and optimization opportunities.
• Perform tracking and measurement QA, including pixels, tags and UTMs.
• Troubleshoot campaign and platform issues and elevate findings.
• Maintain accurate campaign documentation and testing logs.

Skills

Paid social campaigns

Paid search campaigns

UTMs

Excel/Google Sheets

Data analysis

Campaign optimization

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Adform

DV360

Campaign Manager 360

Microsoft Advertising

TikTok Ads

Job description

Discover your 100% YOU with MicroSourcing!

Position:

Performance Marketing Specialist

Work setup & shift:

WFH, Day shift

Why join MicroSourcing?

You'll Have

Competitive Rewards:

Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.

A Collaborative Spirit:

Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony:

Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth:

Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork:

Be part of a company that celebrates diversity and fosters an inclusive culture.

Your Role

As a Performance Marketing Specialist, you will:

• Build and manage paid social campaigns across Meta and LinkedIn.
• Build and optimize Google Ads Search campaigns, including keywords, negative keywords, ad copy, and bidding.
• Monitor campaign pacing, budgets, performance, and delivery.
• Optimize campaigns across bids, audiences, keywords, budgets, and creative.
• Support programmatic display campaigns through Adform and DV360.
• Prepare performance reports and identify trends and optimization opportunities.
• Perform tracking and measurement QA, including pixels, tags, conversion actions, and UTM parameters.
• Troubleshoot campaign and platform issues and elevate concerns with clear findings.
• Maintain accurate campaign documentation, testing logs, and reporting.

What You Need

Non-negotiables

• 1-2 years of hands-on experience managing paid social and paid search campaigns; strong internship or graduate experience may be considered.
• Practical experience with Meta Ads Manager, Google Ads Search, and LinkedIn Campaign Manager.
• Working knowledge of campaign measurement, including pixels, tags, conversion actions, and UTMs.
• Strong ability to analyze performance data and identify trends.
• Proficiency in Excel or Google Sheets.
• Excellent attention to detail, time management, written English, and communication skills.
• Proactive, coachable, and able to manage multiple campaigns effectively.

Preferred Skills/expertise

• Google Ads Search or Meta Blueprint certification, or willingness to obtain certification within three months.
• Exposure to Adform, DV360, Campaign Manager 360, Microsoft Advertising, or TikTok Ads.
• Experience with campaign testing, optimization, and performance reporting.
• Strong interest in data-driven performance marketing.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit MicroSourcing.

Terms & conditions apply