Digital Marketing Assistant | WFH, Day shift

MicroSourcing; Manila; On-site; PHP 240,000 - 360,000; Full time

Job summary

MicroSourcing is seeking a Digital Marketing Assistant to support paid media campaigns across Meta and Google Ads from a remote, day-shift setup. You will coordinate across Facebook, Instagram, Google surfaces, and retargeting, while tracking performance with GA4, pixels, and UTMs.

Collaboration with design and content teams will ensure strong creative testing and timely reporting. You will monitor budgets, help plan cross-channel campaigns, and assist with email and SMS campaigns.

Qualifications

• Hands-on experience with Meta Ads Manager and Google Ads.
• Strong knowledge of Shopify and e-commerce paid media.
• Understanding of paid media setup, budgets, and reporting.
• Familiarity with pixels, GA4, conversions, and UTMs.
• Strong analytical skills and ability to interpret data trends.
• Excellent written and verbal English communication.
• Highly organized with multiple campaigns and deadlines.

Responsibilities

• Support setup and day-to-day management of paid campaigns across Meta and Google Ads.
• Assist campaigns across Facebook, Instagram, Google Search, Shopping, and Retargeting.
• Support tracking and measurement using Meta Pixel, Conversions API, GA4, and UTMs.
• Monitor budgets and pacing; identify optimization opportunities.
• Coordinate with designers on ad creative requirements and testing.
• Prepare weekly and monthly paid media performance reports.
• Stay updated on platform changes and new ad formats.
• Help coordinate cross-channel campaigns and marketing calendar.
• Assist with email and SMS scheduling and content coordination.
• Proofread marketing copy and campaign assets before launch.
• Provide general marketing administration to ensure on-time delivery.

Skills

Meta Ads Manager

Google Ads

Shopify

Campaign tracking concepts

Analytical skills

Attention to detail

English communication

Time management

Tools

GA4

UTM tracking

Pixels

Job description

Discover your 100% YOU with MicroSourcing!

Position: Digital Marketing Assistant

Work setup & shift: WFH, Day shift

Why join MicroSourcing?

You'll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.

A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth: Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Digital Marketing Assistant, you will:

• Support the setup, implementation, and day-to-day management of paid advertising campaigns across Meta and Google Ads.
• Assist with campaigns across Facebook, Instagram, Google Search, Shopping, Performance Max, Display, and Retargeting.
• Support campaign tracking and measurement, including Meta Pixel, Conversions API, GA4, and UTM conventions.
• Monitor campaign budgets and pacing and identify opportunities for optimisation.
• Coordinate with designers and content creators on ad creative requirements and support structured creative testing.
• Prepare weekly and monthly paid media reports, highlighting campaign performance, key insights, and opportunities.
• Stay updated on platform changes, new ad formats, and paid media best practices.
• Support the broader marketing calendar and help coordinate cross-channel campaigns.
• Assist with email and SMS campaign scheduling and content coordination.
• Proofread and quality-check marketing copy, ad copy, and campaign assets before launch.
• Provide general marketing administration and support to ensure campaigns and marketing activities are delivered accurately and on time.

What You Need

Non-negotiables

• Hands-on experience or strong knowledge of Meta Ads Manager and Google Ads.
• Strong Shopify experience.
• Understanding of paid media campaign setup, optimisation, budgets, and performance reporting.
• Familiarity with campaign tracking concepts, including pixels, GA4, conversions, and UTMs.
• Strong analytical skills with the ability to interpret campaign data and identify performance trends.
• Excellent attention to detail, particularly when reviewing campaign settings, tracking, copy, and creative assets.
• Strong written and verbal English communication skills.
• Highly organised with the ability to manage multiple campaigns, tasks, and deadlines.

Preferred Skills/expertise

• Experience supporting Facebook/Instagram Ads and Google Ads, including Search, Shopping, Performance Max, Display, or Retargeting campaigns.
• Familiarity with Meta Pixel, Conversions API, Google Analytics 4 (GA4), and UTM tracking.
• Experience preparing paid media performance reports.
• Exposure to email and SMS marketing platforms.
• Experience coordinating with creative, content, or marketing teams.
• Basic knowledge of creative testing and campaign optimisation.
• Proficiency in Excel or Google Sheets.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit MicroSourcing.

Terms & conditions apply