Senior Paid Media Buyer (US PT)

Xapply; Philippines; Remote; PHP 900,000 - 1,300,000; Full time

Benefits offered by this job

100% Remote Work

13th Month Pay

Healthcare (HMO)

Fringe Benefits

Paid Service Incentive Lead (SIL)

Statutory Benefits

Paid Philippines Holidays

Free Learning and Development Programs

Job summary

Xapply is hiring a Senior Paid Media Buyer to manage and scale campaigns across Meta and Google for a portfolio of direct-to-consumer e-commerce clients, with some lead-generation accounts. You will collaborate with media strategists, account managers, and creatives to optimize performance and drive growth, using AI-assisted analysis and reporting.

Based in the Philippines with 100% remote work, you will test audiences, creatives, budgets, and structures while aligning media outcomes with client

Qualifications

• Senior-level experience in e-commerce performance marketing.
• Experience with Meta, Google Search, Shopping, and Performance Max.
• Ability to connect paid media to profitability.
• Agency experience preferred.
• Excellent English communication.

Responsibilities

• Plan, build, manage, and scale Meta campaigns.
• Manage Google Search, Shopping, and Performance Max.
• Own day-to-day execution across multiple e-commerce accounts.
• Monitor performance and test audiences, budgets, and structures.
• Analyze attribution, measurement, and translate insights for clients.
• Leverage AI tools to improve analysis, forecasting, and briefs.
• Collaborate with strategists and creatives to inform ad copy.
• Partner with leadership and teams to grow accounts.

Skills

Paid media management

Meta Ads

Google Ads

AI tools usage

English communication

Tools

ChatGPT

Claude

Job description

Meta Google Ads TikTok Pinterest AI tools Media measurement Attribution Conversion-lift testing Incrementality E-commerce performance marketing Communication Collaboration

Description

Position Type: Full-TimeLocation: Philippines (Remote)Schedule: Monday-Friday, 9:00AM - 5:00PM Pacific Time (non-negotiable)

About the Company

Our client is a growth-focused digital marketing agency that partners with emerging and established e-commerce brands to build profitable, scalable growth. Rather than treating marketing channels in isolation, the agency brings together strategy, paid media, creative, website, content, email, and retention to create integrated growth systems that increase conversions, strengthen customer lifetime value, and improve profitability. Its approach combines rigorous analysis, tailored strategies, and collaborative long-term partnerships, giving clients the support of a marketing team that operates as an extension of their business.

About the Role

We are looking for a Senior Paid Media Buyer to manage and scale campaigns across a portfolio of primarily direct-to-consumer e-commerce clients, with some lead-generation accounts. Working with media strategists, account managers, and creative teams, you will own day-to-day execution across Meta and Google while supporting platforms such as TikTok and Pinterest as needed. Although strategists lead the high-level direction and primary client relationships, you will be expected to think critically, contribute recommendations, and connect campaign performance to broader business goals. You will proactively test audiences, creatives, budgets, and campaign structures; apply strong media measurement principles; and translate data into actionable insights. AI tools will support analysis, reporting, forecasting, creative briefing, and optimization. Over time, there is an opportunity to grow into a more strategic and client-facing position, including a Media Strategist or Creative Strategist path.

Responsibilities

• Paid Social Campaign Execution: Plan, build, manage, and scale campaigns across Meta, with opportunities to support TikTok, Pinterest, and other emerging social platforms.
• Paid Search Management: Manage and optimize Google Search, Shopping, and Performance Max campaigns, balancing paid search and paid social based on each account’s needs.
• Account Portfolio Management: Own day-to-day execution across multiple e-commerce and select lead-generation accounts, including high-spend, creative-intensive brands.
• Growth and Performance Optimization: Monitor performance, identify opportunities, and proactively test audiences, creatives, budgets, and campaign structures to drive profitable growth beyond platform-level metrics.
• Media Measurement, Reporting, and Insights: Analyze and communicate performance using appropriate attribution and measurement approaches, including MTA, MMM concepts, conversion-lift testing, and incrementality; translate findings into clear trends, challenges, forecasts, scenarios, and recommended next steps for strategists and clients.
• AI-Enabled Execution: Use AI and automation tools to strengthen account analysis, reporting, forecasting, scenario planning, creative briefing, auditing, optimization, and overall workflow efficiency.
• Strategic and Creative Support: Work closely with media strategists and creative teams, contribute informed recommendations, and help develop effective AI-assisted ad copy and creative direction for specialist review.
• Cross-Functional Collaboration: Partner with the Director of Paid Media, media strategists, account managers, and creative teams to execute client goals, respond to ad hoc needs, and support continued account growth.

Competencies and Qualifications

• Strong hands-on experience managing, optimizing, and scaling paid social campaigns, particularly on Meta.
• Strong hands-on experience managing and optimizing paid search campaigns across Google Search, Shopping, and Performance Max.
• Senior-level experience in e-commerce performance marketing, with the ability to connect paid media performance to broader business and profitability goals.
• Strong understanding of media measurement and attribution, including MTA, MMM concepts, conversion-lift testing, and incrementality.
• Experience managing multiple client accounts, preferably within an agency environment.
• Advanced practical proficiency with AI tools such as ChatGPT and Claude for analysis, reporting, forecasting, and workflow efficiency.
• Excellent written and verbal English communication skills.

Nice to have

• Relevant paid media or advertising platform certifications.
• Comfort and confidence in client-facing settings, to explain insights clearly and build trusted relationships.
• Ability and interest to stretch into a Creative Strategist role by translating media insights into creative briefs, messaging angles, and testing recommendations.
• Experience supporting brands in apparel, supplements, wellness, or lead-generation industries.

What We Offer

• 100% Remote Work
• 13th Month Pay
• Healthcare (HMO)
• Fringe Benefits
• Paid Service Incentive Lead (SIL)
• Statutory Benefits
• Paid Philippines Holidays
• Free Learning and Development Programs