Paid Search Specialist

SQREEM Technologies; Metro Manila; Remote; PHP 600,000 - 900,000; Full time

Job summary

SQREEM Technologies is seeking a Paid Search Specialist to lead day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Advertising. You will report to the Performance Director and collaborate with the wider Media, Analytics and Client Success teams to maximise campaign effectiveness.

Responsibilities include keyword research, negative keyword strategies, ad copy testing, A/B testing, budget pacing, and data-driven optimization to meet client objectives.

Qualifications

• 2–4+ years' experience in paid search, PPC or performance marketing.
• Strong knowledge of keyword research, campaign structure and bidding strategies.
• Experience managing advertising budgets and driving ROI.
• Proven ability to analyse data and derive actionable insights.

Responsibilities

• Manage paid search campaigns across Google Ads and Microsoft Advertising.
• Build campaign structures, ad groups, keywords, and bids; optimise for ROAS and CPA.
• Conduct keyword research, negative keyword strategies, and test ad copy/assets.
• Collaborate with Performance Director and cross-functional teams to improve performance.

Skills

Paid search experience

Analytical skills

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing or related

Google Ads certification

Tools

Google Ads

Microsoft Advertising

Google Analytics 4

Excel / Google Sheets

Job description

WHO ARE WE?

Our vision is to transform human behaviour into actionable intelligence.SQREEM is a leading Cognitive AI company specializing in delivering Behavioral Intelligence, a transformative approach to understanding, mapping, and predicting human behavior.Using our proprietary Cognitive AI model, we process over 4 billion unrelated and unstructured data signals daily from the Open Web across 70+ countries. By decoding patterns, uncovering intent, and analyzing behaviors, we transform vast, complex datasets into actionable intelligence that businesses rely on to make smarter, more precise decisions.Our innovative technology powers ONE platform, our proprietary stack end-to-end platform, which enables organizations to turn complex behaviors into clear, data-driven insights. From understanding audience intent to curating highly refined segments, ONE bridges the gap between data and decision-making, empowering businesses to unlock meaningful engagement at scale.The result is the world’s largest library of privacy-first, non-PII, GDPR-compliant intent and demographic signals, including ID-free cohorts that meet the highest global privacy and security standards, such as HIPAA, COPPA, GDPR, and ISO-27001.To reach an under 18 audience, our platform, TotallyAwesome, is a contextual-first marketing solution that enhances ad effectiveness without using personal data and guarantees 100% brand safety. By combining human moderation, AI and psychological expertise, we deliver the right content to the right audience at the right time. Our multi-channel solutions reach over 600 million monthly users in APAC across apps, sites, YouTube, gaming, and influencers.

WHAT WILL YOU BE DOING?

How will YOU contribute to the Team? We are looking for a Paid Search Specialist to join our Digital Trading and Performance team and take ownership of the day-to-day management and optimisation of paid search campaigns across key digital advertising platforms.Reporting to the Performance Director, you will be responsible for executing paid search strategies, optimising campaign performance and delivering measurable results against client and business objectives. You will work closely with the Performance Director and wider Media, Analytics and Client Success teams to maximise campaign effectiveness.

Key Responsibilities

• Paid Search Campaign Management Execute paid search campaigns across platforms including Google Ads and Microsoft Advertising. Build and manage campaign structures, ad groups, keywords, match types, audiences, bids and budgets. Conduct keyword research and search-query analysis. Develop and implement negative keyword strategies. Create, test and optimise ad copy and creative assets. Monitor campaign performance and proactively identify issues and opportunities.
• Campaign Optimisation Optimise campaigns against KPIs including ROAS, CPA, CPC, CTR, conversion rate and revenue. Implement A/B testing across keywords, ad copy, bidding strategies, audiences and landing pages. Identify opportunities to improve campaign efficiency, scale performance and maximise return on investment. Manage campaign budgets and pacing in line with agreed objectives. Make data-driven optimisation recommendations to the Performance Director.
• Reporting & Analytics Analyse campaign performance and conversion data using Google Ads, GA4 and spreadsheet-based reporting tools. Prepare regular performance reports and highlight key trends, insights and optimisation opportunities. Support forecasting, budget planning and performance projections. Ensure campaign data and reporting are accurate and delivered within agreed timelines.
• Collaboration Work closely with the Performance Director to execute the paid search strategy and achieve performance targets. Collaborate with Media, Analytics and Client Success teams to deliver integrated campaigns. Share search insights and performance learnings with the wider team. Stay current with developments in search advertising platforms, bidding technologies, AI and industry best practices. Contribute to improving paid search processes, tools and ways of working.

Key Performance Indicators

• ROAS / ROI performance
• CPA / CPL efficiency
• Revenue and conversion growth
• CTR and conversion rate
• Budget pacing and utilisation
• Campaign optimisation and delivery
• Accuracy and timeliness of reporting
• Achievement of agreed campaign performance targets

WHO ARE WE LOOKING FOR? Skills & Experience

• 2–4+ years' experience in paid search, PPC or performance marketing.
• Strong hands-on experience managing Google Ads campaigns.
• Microsoft Advertising experience is an advantage.
• Strong knowledge of keyword research, campaign structure, bidding strategies and search intent.
• Experience managing and optimising advertising budgets.
• Strong analytical and numerical skills.
• Proficiency in Google Analytics 4 and Excel/Google Sheets.
• Strong understanding of digital performance metrics and conversion tracking.
• Excellent attention to detail and ability to manage multiple campaigns and priorities.
• Strong communication and stakeholder management skills.
• Commercially minded and focused on measurable business outcomes.
• Ideally have experience with Merchant Center.

Qualifications

• Bachelor's degree in Marketing, Business, Digital Marketing, Data Analytics or a related discipline preferred.
• Google Ads certification preferred.

OUR ETIQUETTE

We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. In our culture, we live by the following values:Innovation & AgilityTeamwork & CollaborationData Integrity & EthicsResults driven performanceHuman by design Our people are at the heart of what we do and the driving force behind our growth and success. We value our culture as the lifeblood of our business and work hard every day to maintain this as we continue to grow and scale our team. We believe in offering opportunities to learn and grow every day, and we have a strong track record in developing great people.

Equal Opportunity Statement

We are proud to be an equal opportunity workplace. We review job applications without regard to their race, color, religion, gender identity, national origin, citizenship, age, and marital status.

PERSONAL ATTRIBUTES

• You are self-starter, independent, and problem-solving. You consider yourself a high-performance personality Understand what it means to deliver excellence. Good sense of humor and ability to stay calm under pressure. Well-organised with excellent communication and time management skills.

WHAT CAN WE OFFER YOU

• Social work environment
• Flexible working arrangements
• Mentorship programs
• Remote working support across multiple markets

We are a team of passionate experts. We are not just leading this industry; we are defining it.