Paid Media Specialist

Finn Cotton Retail Corporation; Muntinlupa; On-site; PHP 480,000 - 720,000; Full time

Benefits offered by this job

Paid training

Job summary

Finn Cotton Retail Corporation in the Philippines is seeking an experienced E-Commerce & Ads Manager to own online campaigns, scale budgets, and drive growth across Meta, Google, and email channels. You’ll optimize Shopify store performance, CRO, and funnel ROAS with data-driven decisions.

You will manage end-to-end paid advertising, audience targeting, ad creative testing, and analytics reporting, partnering with leadership to sharpen our brand's digital footprint and deliver measurable ROI.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• At least 2 years of proven experience in paid advertising, digital marketing, or e-commerce management.
• Strong track record of managing ad budgets and achieving performance KPIs.
• Experience with Shopify and email marketing platforms is a plus.

Responsibilities

• Develop and execute data-driven advertising strategies aligned with sales and brand objectives.
• Identify opportunities to scale across multiple platforms (Meta Ads, Google Ads, Email, Shopify site).
• Conduct customer segmentation and audience research.
• Build and refine custom, lookalike, and retargeting audiences.
• Create, manage, and monitor campaigns across Facebook, Instagram, and Google Ads.
• Structure campaigns for scalability, efficiency, and profitability.
• Monitor daily performance and optimize budgets, bids, and creatives to meet ROAS and CPA targets.
• Conduct A/B tests on creatives, ad copy, and landing pages.
• Manage ad spend efficiently across campaigns and channels.
• Maximize returns while controlling costs.
• Set up and manage conversion tracking (Pixel, GA4, Shopify).
• Analyze metrics (ROAS, CTR, CPC, CPA) and prepare reports.
• Build retargeting campaigns for abandoned carts and lapsed users.
• Create full-funnel strategies from awareness to conversion.
• Oversee and optimize the Shopify store for performance and CRO.

Skills

Performance Marketing & ROAS

Facebook Ads

Instagram Ads

Google Ads

Shopify Store Management & CRO

Analytics & Reporting (GA4, Shopify, •

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Shopify

GA4

Facebook Ads

Instagram Ads

Google Ads

Job description

On-site - Muntinlupa 1-3 Yrs Exp Bachelor Full-time

Job Description

Others

Office Parties

BE PART OF OUR TEAM TODAY!

Join our fast-growing brand as an E-Commerce & Ads Manager. If you’re data-driven, creative, organized, and results-focused, this role is your chance to own campaigns, scale budgets, and directly impact growth.

Finn Cotton is one of the Philippines’ leading lifestyle sneaker brands, trusted by top influencers, artists, and sneakerheads nationwide. We design every product to inspire confidence and style.

We’re looking for motivated team players who can deliver top-tier customer experience and close sales through online chat platforms.

What we are looking for:

We’re looking for a driven and data-savvy E-Commerce and Ads Manager to spearhead our online sales growth. You’ll be responsible for creating, executing, and optimizing ad campaigns across Facebook, Instagram, Google Ads, and other digital platforms, while also ensuring our Shopify store and email funnels deliver a seamless experience that maximizes ROI.

Key Responsibilities

Develop and execute data-driven advertising strategies aligned with sales and brand objectives.

Identify opportunities to scale across multiple platforms (Meta Ads, Google Ads, Email, Shopify site).

Audience Targeting

• Conduct customer segmentation and audience research.
• Build and refine custom, lookalike, and retargeting audiences.

Campaign Management & Optimization

• Create, manage, and monitor campaigns across Facebook, Instagram, and Google Ads.
• Structure campaigns for scalability, efficiency, and profitability.
• Monitor daily performance and optimize budgets, bids, and creatives to meet ROAS and CPA targets.
• Conduct A/B tests on creatives, ad copy, and landing pages.

Budget & ROI Management

• Manage ad spend efficiently across campaigns and channels.
• Maximize returns while controlling costs.

Tracking & Analytics

• Set up and manage conversion tracking (Pixel, GA4, Shopify).
• Analyze metrics (ROAS, CTR, CPC, CPA) and prepare reports.

Retargeting & Funnel Management

• Build retargeting campaigns for abandoned carts and lapsed users.
• Create full-funnel strategies from awareness to conversion.
• Oversee and optimize the Shopify store for performance and CRO.
• Ensure smooth product updates, checkout flow, and platform integrations.
• Build and optimize automated email sequences (welcome, abandoned cart, post-purchase).
• Track open rates, CTR, and conversations to improve funnel performance.
• Stay updated with platform changes, trends, and policies.
• Test new ad formats, bidding strategies, and funnel integrations.

Skills & Expertise

• Performance Marketing & ROAS Optimization
• Facebook Ads, Instagram Ads & Google Ads
• Shopify Store Management & CRO
• Analytics & Reporting (GA4, Shopify Analytics, Ads Manager)
• Creative Direction for Ads & Landing Pages
• Strategic Growth Planning
• Budget & Project Management

Qualifications

Bachelor’s degree in Marketing, Business, or related field (preferred).

At least 2 years of proven experience in paid advertising, digital marketing, or e-commerce management.

Strong track record of managing ad budgets and achieving performance KPIs.

Experience with Shopify and email marketing platforms is a plus.

Why Join Us

High ownership of ad budgets and growth strategy.

Work directly with leadership in a fast-growing brand.

Learn, innovate, and grow your career in performance marketing and e-commerce.

Job Type: Full-time

• Paid training

Ability to commute/relocate:

• Muntinlupa: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

• META Ads: 2 years (Required)
• Google Ad Manager: 2 years (Preferred)
• Shopify: 1 year (Preferred)