Paid Media Buyer - Ecommerce & B2B (Hybrid)

enablesGROUP

Metro Manila

Hybrid

PHP 1,674,000 - 2,344,000

Full time

14 days+

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Benefits offered by this job

Health and life insurance starting Day

Leave credits

Career advancement

Laptop provided

Office in Pasig

Loyalty rewards

In-house learning & development

Job summary

enablesGROUP is looking for a senior Paid Media Buyer to lead performance campaigns for DTC ecommerce and B2B leads. You will manage Meta Ads, optimize budgets, and translate data into actionable creative briefs while collaborating with designers and US-based stakeholders.

This role requires strong analytical skills, experience with premium brands, and a proven ability to drive ROAS and lead quality across channels, with a hybrid work setup in Pasig. Fluency in business-English is essential.

Qualifications

5+ years of hands-on paid-media/performance-marketing experience.
Experience working with premium or luxury brands is required.
Strong experience managing DTC/e-commerce customer-acquisition campaigns.
Strong experience managing B2B lead-generation campaigns.
Hands-on expertise with Meta Ads Manager.
Strong understanding of both e-commerce and B2B lead-generation funnels.
Experience managing campaign budgets and making commercially informed allocation decisions.
Strong understanding of ROAS, CPA/CAC, CTR, CPM, CVR, CPL, lead quality, and other indicators.
Strong analytical and problem-solving capabilities.
Ability to translate performance data into clear creative recommendations and briefs.
Experience collaborating with Graphic Designers and Video Editors.
Strong reporting and stakeholder-communication skills.
Business-level written and spoken English.
Comfortable participating in live video calls with US-based team.

Responsibilities

Build, launch, manage, and optimize paid-media campaigns across DTC e-commerce and B2B.
Manage Meta Ads campaigns across customer acquisition, prospecting, retargeting, conversion, and lead-generation objectives.
Manage B2B lead-generation campaigns supporting the client's own growth.
Monitor campaign budgets, pacing, targeting, bidding, and overall performance.
Analyze e-commerce performance using ROAS, CPA/CAC, CTR, CPM, CVR, AOV, and revenue.
Analyze B2B performance using CPL, lead quality, conversion rates, pipeline contribution, and acquisition efficiency.
Identify opportunities to improve campaign efficiency, CAC, lead generation, and ROAS.
Conduct audience, campaign, offer, landing-page, and creative testing.
Analyze individual creative performance to identify winning and underperforming ads.
Translate performance insights into clear and actionable creative briefs.
Brief Designers and Video Editors on new concepts, hooks, messaging, formats, offers, and variations.
Recommend new creative angles based on data and insights.
Support ongoing campaign experimentation and optimization.
Prepare regular campaign reporting, insights, and recommendations.
Collaborate with creative, marketing, strategy, and e-commerce specialists.
Contribute to broader acquisition and growth strategy.
Stay current with advertising-platform developments and trends.

Skills

Paid media

Performance marketing

Meta Ads Manager

DTC/e-commerce

B2B lead-generation

Campaign budgeting

Analytics

Creative briefs

English communication

Team collaboration

Tools

Meta Ads Manager

GA4

Shopify

Google Ads

Job description

Join the enablesGROUP – Where Talent Meets Opportunity!

Why Join enablesGROUP?

Since 2016, enablesGROUP has been on a mission: to deliver high-quality operations and outsourcing services to every client, big or small.
Fast forward to 2026, we’ve grown our global footprint to serve 100+ clients and expanded into 4 key industries. At enablesGroup, you’re not just joining a company – you’re joining a community that values growth, learning, and success. Check us out at www.enablesgroup.com.
At enablesGROUP, you’re not just joining a company – you’re joining a community that values growth, learning, and success.

We have market leading engagement scores and invest heavily in your Learning and Development, with a specific focus on enhancing your ability to leverage AI in your daily tasks.

Our Perks & Benefits include:

Comprehensive health and life insurance starting Day 1, covering 2 eligible dependents.
20 leave credits for vacation, emergencies, sick days, and even your birthday!
Endless opportunities for career advancement with annual performance reviews and salary increases.
Company-provided laptop to set you up for success.
Convenient office location in Pasig, at the heart of Manila, accessible to all.
Loyalty rewards: Employees celebrating 5 years could receive a profit-sharing scheme.
In-house learning & development programs with access to the latest in AI and technology.

Job Title: Paid Media Buyer - Ecommerce & B2B
Location: Ortigas, Pasig, PH
Work Schedule: Monday to Friday, 6:00 AM – 3:00 PM (Hybrid | 3x Onsite, 2x WFH)

JOB DETAILS

We are looking for an experienced and commercially minded Paid Media Buyer – E-commerce & B2B with 5+ years of hands-on performance-marketing experience.

This is a senior-level individual contributor role responsible for managing and optimizing paid-media campaigns across both DTC e-commerce and B2B lead generation.

The role will focus strongly on Meta Ads, with experience across Google and other relevant platforms highly regarded.

Beyond campaign management, you will play an important role in creative strategy. You will analyze campaign and creative performance, identify opportunities for improvement, and translate those insights into clear and actionable briefs for Graphic Designers and Video Editors.

The successful candidate should be equally comfortable optimizing an e-commerce campaign against revenue and ROAS as they are optimizing a B2B campaign against lead quality, CPL, conversion, and pipeline outcomes.

KEY RESPONSIBILITIES

Build, launch, manage, and optimize paid-media campaigns across DTC e-commerce and B2B.
Manage Meta Ads campaigns across customer acquisition, prospecting, retargeting, conversion, and lead-generation objectives.
Manage B2B lead-generation campaigns supporting the client's own growth.
Monitor campaign budgets, pacing, targeting, bidding, and overall performance.
Analyze e-commerce performance using metrics including ROAS, CPA/CAC, CTR, CPM, CVR, AOV, and revenue.
Analyze B2B performance using metrics including CPL, lead quality, conversion rates, pipeline contribution, and acquisition efficiency.
Identify opportunities to improve campaign efficiency, customer acquisition, lead generation, and overall return on advertising spend.
Conduct audience, campaign, offer, landing-page, and creative testing.
Analyze individual creative performance to identify winning and underperforming advertisements.
Translate performance insights into clear and actionable creative briefs.
Brief Graphic Designers and Video Editors on new concepts, hooks, messaging, formats, offers, and creative variations.
Recommend new creative angles based on campaign data, customer behavior, audience insights, and previous results.
Support ongoing campaign experimentation and optimization.
Prepare regular campaign reporting, insights, and recommendations.
Collaborate closely with creative, marketing, strategy, and e-commerce specialists.
Contribute to broader acquisition and growth strategy.
Stay current with advertising-platform developments, attribution changes, performance-marketing trends, and emerging opportunities.

Skills & Experience

5+ years of hands-on paid-media/performance-marketing experience.
Experience working with premium or luxury brands is required.
Strong experience managing DTC/e-commerce customer-acquisition campaigns.
Strong experience managing B2B lead-generation campaigns.
Hands-on expertise with Meta Ads Manager.
Strong understanding of both e-commerce and B2B lead-generation funnels.
Experience managing campaign budgets and making commercially informed allocation decisions.
Advanced understanding of campaign setup, targeting, optimization, testing, and budget management.
Strong understanding of ROAS, CPA/CAC, CTR, CPM, CVR, CPL, lead quality, and other relevant performance indicators.
Strong analytical and problem-solving capabilities.
Ability to interpret campaign and creative performance data.
Demonstrated ability to translate performance data into clear creative recommendations and briefs.
Experience collaborating directly with Graphic Designers and Video Editors.
Strong reporting and stakeholder-communication skills.
Business-level written and spoken English.
Comfortable participating in live video calls and collaborating directly with a US-based team.