Digital Marketing Specialist (SEM)

Circa Logica Group; Muntinlupa; On-site; PHP 334,800 - 446,400; Full time

Job summary

A reputable digital marketing agency in Muntinlupa seeks an experienced Digital Marketing Specialist. This role involves developing SEM strategies, managing paid search campaigns, and leading social media advertising initiatives. Candidates must have a Bachelor’s degree in Marketing or related field and 1-3 years of experience. Proficiency in Google Ads and Facebook Ads is essential. The position offers an engaging environment focused on results-driven strategies.

Qualifications

• Minimum 1‑3 years of experience in a digital marketing role.
• Ability to create detailed creative briefs.
• Strong analytical skills.

Responsibilities

• Develop and implement SEM strategies.
• Set up, monitor, and optimize paid search campaigns.
• Analyze campaign data and provide actionable insights.
• Plan and strategize social media ad campaigns.
• Monitor social media ad performance.

Skills

Digital advertising skills

Data analysis

Project management

Google Ads

Facebook Ads Manager

Analytical mindset

Organizational skills

English proficiency

Education

Bachelor of Science or Arts in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Excel/Sheets

Trello

Job description

On-site - Muntinlupa 1-3 Yrs Exp Bachelor Full-time

Job Description

We are seeking an experienced Digital Marketing Specialist to develop and implement SEM strategies, manage paid search campaigns, and lead social media advertising initiatives. The role requires advanced digital advertising skills, data analysis, and cross‑functional collaboration.

Responsibilities

• Develop and implement SEM strategies, including vendor coordination.
• Set up, monitor, and optimize paid search campaigns to enhance performance.
• Analyze campaign data, track key metrics, and provide actionable insights.
• Create detailed creative briefs for SEM ad assets, ensuring alignment with campaign goals.
• Plan and strategize social media ad campaigns per brand, defining target audiences and objectives.
• Monitor social media ad performance, analyzing key metrics like CTR, ROAS, and conversions.
• Track and assess the quality and conversion rates of leads from digital ads.

Qualifications

• Bachelor of Science or Arts in Marketing or a related field.
• Minimum proven experience of 1‑3 years in a digital marketing role.
• Excellent organizational skills to stick to timelines and manage multiple projects.
• Proficiency in Google Ads and Facebook Ads Manager.
• Strong analytics and Excel/Sheets skills.
• Ability to create detailed creative briefs.
• Analytical and data‑driven mindset.
• Knowledge of project management platforms like Trello for collaboration.
• Ability to work effectively in a team and independently, managing multiple projects simultaneously.
• Proficient in English – spoken and written.

Working Location

On-site in Muntinlupa.