Paid Media & Digital Performance Lead — Events

D2B; Metro Manila; On-site; PHP 850,000 - 1,350,000; Full time

Job summary

D2B is seeking a Paid Media and Digital Performance Manager in the Philippines to own and optimize paid media across Meta, Google, TikTok, Snapchat and other platforms. You will drive audience development, track performance, and report insights to guide event campaigns.

Ideal candidates bring hands-on experience with pixels, analytics, attribution and ROAS optimization, plus a track record of managing multi-channel budgets for ticketing or e-commerce funnels.

Qualifications

• Extensive hands-on experience across paid media, tracking and digital performance.
• Strong experience across Meta Ads, Google Ads, TikTok Ads and Snapchat Ads.
• Advanced experience implementing and managing pixels and tracking infrastructure.
• Knowledge of ROAS, CPA, attribution and performance reporting.
• Experience with e-commerce or ticketing conversion funnels.

Responsibilities

• Plan, build, launch and optimise paid campaigns across Meta, Google, TikTok, Snapchat and other relevant platforms.
• Develop the right media mix for each event based on audience, location, genre, ticketing stage and campaign objectives.
• Manage paid media budgets across multiple events and platforms.
• Monitor and optimise performance across ROAS, CPA, CTR, conversions and ticket sales.
• Build and manage prospecting, retargeting, lookalike and platform-specific audience strategies.
• Lead A/B testing across creative, audiences, placements and campaign structures.
• Take ownership of tracking and attribution across all paid channels.
• Implement, manage and troubleshoot Meta Pixel/CAPI, Google Tag Manager, Google Analytics, TikTok Pixel, Snapchat Pixel and other relevant tracking tools.
• Ensure conversion events, ticketing journeys and campaign attribution are set up accurately.
• Work with ticketing and digital partners to improve first-party data capture and audience tracking.
• Identify tracking issues quickly and ensure campaigns are optimising against reliable data.
• Produce clear reporting, insights and recommendations for the wider team.
• Work closely with Charles and the creative team to identify the assets and formats required for each platform.

Skills

Paid media planning

Digital performance

Audience targeting

Campaign optimization

Analytics & reporting

Communication

Tools

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Meta Pixel/CAPI

Google Analytics

Google Tag Manager

TikTok Pixel

Snapchat Pixel

Job description

D2B is seeking a Paid Media and Digital Performance Manager in the Philippines to own and optimize paid media across Meta, Google, TikTok, Snapchat and other platforms. You will drive audience development, track performance, and report insights to guide event campaigns.

Ideal candidates bring hands-on experience with pixels, analytics, attribution and ROAS optimization, plus a track record of managing multi-channel budgets for ticketing or e-commerce funnels.